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Take Away Food Chains Increase SMS Marketing

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pizza hut use bulk smsdominos use bulk smsText Marketer has witnessed a sharp rise in the number of take away food restaurants using bulk sms marketing to drive sales.

In the past month both of the Uk’s largest take away pizza chains, Dominos and Pizza Hut, have started to use Text Marketer to send out offers to their customers.

Fast food outlets appear to be benefiting from the current economic problems, with many consumers choosing to stay at home for a takeaway rather than going out.

Richard Hawley, director at Text Marketer commented,
“The fast food industry is a rapidly growing sector for us. Outlets are using sms as a very cost effective way of getting fantastic deals straight into their customers’ hands. By texting offers to their best customers, they are generating response rates of up to 9%. People are also tending to stay in more, so a 2 for 1 offer is now likely to be even more appealing.”

The growth of business sms is not just restricted to pizza delivery. Many Asian and Chinese restaurants are also making great use of sms as a way of getting more orders.

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