Top Tips for Writing Successful SMS Marketing Messages

We’re often asked if we have any example SMS messages that can be used as templates for bulk SMS marketing campaigns. It’s a common problem, we’re all familiar with – Blank Screen Syndrome.

To tackle this, we’ve put together a Message Depot. It’s a place you can go for inspiration for your next SMS campaign. We’ve split it down by industry sector but please scan through them all, you may be inspired by some of the other sector ideas.

The Message Depot is here. 

So hopefully now you’ve got some idea of the offer that you’re going to present and how you might put in across in just 160 characters.
We now come to a few golden rules that can help you get the best possible response from your bulk text campaign
Tips for a successful marketing messages

As well as listing the golden rules below, we’ve also presented these in a nifty infographic that we hope is useful.

Golden Rules For SMS Marketing Messages

1. Don’t Use Text Speak

Some of your target audience won’t mind ‘text speak’ at all but a good many of them will be infuriated by it! Text speak can be confusing and can project an unprofessional image.

2. Don’t Cram In Too Many Points?
A text is only 160 characters so don’t be tempted to crowbar in loads of offers. Keep it simple, concise and clear.

3. Tell Your Audience Who You Are.
This may seem an obvious point but don’t assume your audience will immediately know who the text is from. Within your account, you can change the sender name so that the customer knows who it’s from before the text is even opened.

4. Have A Strong ‘Call To Action’.
Make sure that you make it clear what you want the customer to do. Don’t just quote your phone number but ask the customer to dial it. E.g Call us now on 080012345678

5. Use An Attention Grabber
Try to start your text with an attention grabber that will arouse curiosity and compel the customer to read on. This is usually a single or couple of words, often in capitals. The word ‘news’ is particularly effective.

For even more tips see our 25 tips and tricks of mobile marketing article.

Set up a free Message Box account. You’ll receive some free SMS credits for testing. There is no set up or monthly fee and your text credits never expire. We’re here to help you get the most out of SMS in your business, so we’d love to hear from you. All our details are on our contacts page.