Miss Millie's Launch Text Response Ad campaign

Unless you’re from Bristol, you’ll never have heard of Miss Millies. For Bristolians it’s an absolute institution, serving delicious fried chicken and burgers to the masses. Being just round the corner from us, we’ve been chosen to provide the sms text response infrastructure for their newly launched radio and poster ad campaign.

The buy one get one free offer is aimed at getting as many new customers through the door as possible and customers can also register for free sms alert offers by texting MILLIES to 88802.

Click below to listen to the radio ad.

Miss Milie’s Radio Ad

The sms response campaign will generate a database of opted in customers who will be sent a series of tempting offers via our sms software over the coming weeks and months. As with many companies, the sms response campaign is Miss Millie’s first foray into the world of mobile marketing. Assuming it goes well, then we expect sms solutions to become a more intergated part of their marketing activity in the future.

The text response part of this campaign is remarkably low cost. The entire platform for handling the responses, including the keyword and short code, costs just £25.00 + VAT a month. With no minimum time period, the system can be used for the precise period of the campaign, with no wastage.

The automated sms responses are also low cost at just a few pence each.  (We’ve put together an sms cost comparision table, if you’d like to see how our sms costs compare with other comapanies.)

If you’d like to have an sms response option on your marketing campaigns, you can set this up online in a mater of minutes. Do call us on 0117 9249207 if you’d like to talk about this. Miss Millie’s for lunch anyone?