Glass’s Information Services, the company behind the famous vehicle valuation guides, have launched a new mobile marketing service to inform their customers about a range of new products and offers.
The idea is simple enough and is proving very responsive indeed. Customers receive regular mobile marketing messages which include a text reply option if they want to find out more information.
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So far, an impressive 4.5% of recipients have chosen to respond by text to get more information about the service. Customers that reply receive a prompt call from the account management team to explain the benefits.
Mobile marketing is reaching a tipping point. More and more companies are recognising the benefits of adopting a mobile marketing strategy to help them improve their sales and customer communications.
Text Marketer director Richard Hawley said:
“In the last 18 months or so, we’ve seen a definite acceleration in the number and diversity of customers using mobile marketing as part of the communications mix. That’s mainly due to the fact that bulk sms is such a responsive channel and results can be measured so quickly and accurately.”
As the number of mobile marketing campaigns increases nationally, it’s even more important that marketers remember to include an opt out in their campaigns, to allow customers to stop receiving further texts.
We’d love to discuss how mobile marketing might work in your business, please feel free to call us on 0117 9249207.