More sales? More enquiries? That’s what all businesses want, isn’t it?
With e-commerce conversion rates running at around 10% (or more, if you’re Amazon!) we want the details of the other 90% who aren’t buying, don’t we?
They’ve visited our site. They must be interested in the product. Why aren’t they speaking to us?
Roll up, roll up … the most responsive texting campaign ever …
It happens to be a simple text response mechanic, requesting today’s x% off discount code!
“In tests, over 40% of website visitors were texting in to get the discount code. That means we’re capturing the mobile numbers of 40% of website visitors which can be used for future text promotion activities – wonderful.”
Sure, it won’t work if you’re selling nuclear submarines for example but for more mainstream businesses that can operate a discount code system for sales from their websites, this is ‘probably‘ the most responsive text message campaign we’ve ever seen.
For the even more adventurous amongst you, you could even try a follow-up text autoresponder mechanic that sends up to 8 discount codes per day or week …
This is one of those ‘no brainer’ moments. I would urge every company to give it a test.
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