Big Summer


China’s SMS Use to Fall

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

China SMSInteresting news from China. Experts are predicting a rapid decline in the use of SMS by the country’s 1.2 billion population. After a meteoric rise in texting over the past 15 years or so, SMS use grew by a paltry 2% last year. It looks like that modest rise will turn into a rapid free fall.

The SMS cash cow for China’s telcos is ailing and it’s forcing them to quickly look for alternative revenue streams as consumers move rapidly to free messaging services like Sina and Tencent.

It’s not just the overall number of texts sent that will go into decline but also the average number of text messages sent per person. One report suggests that the average number has fallen by 9% in a year. In contrast the free mobile messaging platforms are in rude health. Sina Weibo, for example, now has over 350 million users.

This major shift away from SMS is less apparent in the West with free mobile messaging services making less of a dent in the number of texts sent.

In contrast, the use of bulk SMS and SMS gateways in business continues to show strong growth. It remains the only channel that can be used to access an entire customer base. Many UK companies are now integrating SMS into their business systems using an SMS API. This allows them to automate the sending of messages for appointment reminders, delivery notifications and a whole host of other applications.

Business SMS – here to stay. (For the time being.)

It looks like SMS will remain a powerful tool for mobile marketers for some time to come. One of its strong attributes is that you have to pay for it. The fact that sending a business SMS isn’t free means that we’re not all swamped with junk texts. With the exception of the occasional PPI or ambulance chasing spam text, most of us receive very little in the way of unwanted texts.

In fact most people say they would like to hear from companies that they have bought from in the past as long as they give them the opportunity to unsubscribe from the list at any time.

If you would like to use business SMS yourself, please help yourself to a free account. You will receive some free text credits and we will be on hand to answer any queries that you may have.

Related articles

  1. Business SMS is Here to Stay – Research Reveals
    There’s been a lot of industry chat about the future of SMS lately. Recent research by mobile analyst Portio Research,...
  2. Business Telecoms Companies to offer SMS Services
    Text Marketer launches new sms service for business telcoms providers. For many years Text Marketer has received enquiries from business telecoms companies....
  3. Bulk text messaging used by Ipswich buses for delay alerts service
    A new and friendly SMS alert service has recently been opened by Ipswich buses. Recognising that lack of information is...
  4. 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
    1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to...
  5. Increase Response to E-mail Using Bulk SMS
    One of the criticisms levelled at bulk SMS as a communication channel is that you are restricted to a rather mean 160...
  6. Don’t Let the Royal Mail Strikes Affect Your Customer Communications – Use SMS
    For many companies, the current mail strikes are an unwelcome distraction. As if generating a profit wasn’t hard enough already,...
  7. SMS Buyers’ Guide
    Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare. Companies seem to package...
  8. 10 Steps to Mobile Marketing Nirvana – Chapter 9
    The last chapter in this series talked about the difference between long codes and short codes and when to use them. This...
  9. Still Without a Mobile Marketing Strategy? No Need to Panic
    Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way....
  10. The Onward March of SMS
    6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a...