The trousers are slightly tighter and the house is slightly messier, but that still doesn’t stop the Great British public rushing to stores and online for a big bumper Boxing Day shop!
Boxing Day has become one of the biggest days of the year for the UK retail industry, last year most retail records were broken with an incredible £2.7 billion spent on Boxing Day in the UK alone (Centre for Retail Research).
However maybe more significant were the records broken in online and mobile shopping. 2013’s Boxing Day was the first time desktop traffic was overtaken by the mighty little hand held device with 58% of all online traffic coming through a mobile (IBM).
Our good friends Mainline Menswear decided to send a Boxing Day mobile marketing campaign through Text Marketer and they were kind enough to share their results with us…
“Our Text Marketer send contributed to a 27% rise in overall traffic, a 45% rise in direct traffic and a massive 93% rise in mobile traffic on Boxing Day 2013 compared to 2012 thanks to their text message sending facilities.”
With the impending weekend being the last before Christmas, plenty of text credits are being bought and message campaigns are being scheduled. It seems retail stores are predicting a big weekend and an evener bigger Boxing day.
Make sure that your account isn’t running low on pre-Christmas credits to make planning and scheduling your sends that little bit smoother. Give us a call now on 0117 205 0202 and we can help get you ready for the pre or post-Christmas rush, we wouldn’t want you to miss out!
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