Top Tips for Writing Successful SMS Marketing Messages

Customers often ask us whether we have any example sms messages that they can use as a templates for their bulk sms marketing campaigns. 

Now obviously each company needs to tailor the text message specifically for their own target market. There are however a few golden rules that can help you get the best possible response from your bulk text campaign.

Below these, we have also included a few example template messages that we hope provide you with inspiration.

Don’t Use Text Speak

Some of your target audience won’t mind ‘text speak’ at all but a good many of them will be infuriated by it! Text speak can be confusing and can project an unprofessional image.

Don’t Cram In Too Many Points?

A text is only 160 characters so don’t be tempted to crowbar in loads of offers. Keep it simple, concise and clear.

Tell Your Audience Who You Are.

This may seem an obvious point but don’t assume your audience will immediately know who the text is from. Within your account, you can change the sender name so that the customer knows who it’s from before the text is even opened.

Have A Strong ‘Call To Action’.

Make sure that you make it clear what you want the customer to do. Don’t just quote your phone number but ask the customer to dial it. E.g Call us now on 080012345678

Use An ‘Attention Grabber’

Try to start your text with an attention grabber that will arouse curiosity and compel the customer to read on. This is usually a single or couple of words, often in capitals. The word ‘news’ is particularly effective.

Template SMS Messages…

NEWS! EJ Wines are now extending their 20% discount offer until 6 pm this Friday. For amazing offers on all our wines, call us now on 01234567890. www.ejwines.co.uk

Weather forecast is cold and wet. Cosy up at The Rock Inn from £125.00 for 2 nights B+B. Roaring fire, local ales, fine wines and dining. Call 0123456789 or reply ROCK to this text.

Beat the queue! Show this text at Metropolis Nightclub before 10pm tonight and we’ll take you through the members’ only entrance. Free single shot at the bar with this text.

MOT NOW DUE! Your car is now due for its MOT. Please call Mullins Ford now on 012345 67890 to book your car in. www.mullinsford.co.uk

JOB ALERT! Please call Access Recruit now on 012345 67890. We have a number of exciting new vacancies that match your skills and experience. www.accessrecruit.net

A massive 50% off all sports products at Campus Leisure this weekend. Logon now to www.campusleisure.biz. This offer will end at 7 pm on Sunday, so logon now and quote code X13.

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