Is there such a thing as 'quality' in Bulk SMS?

There are a vast number of different ‘gateways’ that bulk SMS service providers can use to connect to the UK networks.
Reliability of these services varies enormously and they support a range of different functions.
Overseas gateways, where the SMS is dispatched from abroad, tend to be far less reliable than sending directly to a UK network.
What sort of problems can be expected using an SMS provider that uses an overseas gateway?
– Message delays (which can result in your messages being delivered in the middle of the night!)
– No delivery reports
– Messages not arriving
– Inability to set the sender ID. (who the message is from)
Text Marketer uses a direct connection to Vodafone UK, ensuring that the reliability of our service is outstanding. Our customers have the peace of mind that messages are being delivered quickly and efficiently.