How RoughTrax increased sales by over 19% for next to nothing using Bulk SMS – could you?

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Sales increased over 19% by simply sending a follow up thank you text message to customers.

Sales increased over 19% by simply sending a follow up thank you text message to customers.

Further to our article, Top 5 Tips for increasing sales using Bulk SMS, one of our customers RoughTrax (a mail order supplier of Toyota Hilux parts) decided to follow our Number 1 Tip …. follow-up text messages to customers after a sale.

We asked Barry Hemmings, Director at RoughTrax how it worked for him and these are the figures he gave us;

  • We send out around 1,000 orders a week and followed up each an every sale 2 days after delivery with a text.
  • At 1,000 per week, using Text Marketer’s Bulk SMS system, it cost just £37+VAT
  • About 10% of the customers we sent a text to called back up and made additional orders.
  • RESULT: 19.23% increase in the total sales value of those customers we sent the text to – Fantastic!

There are other advantages to doing this too – positive word of mouth increases when you follow up a sale with a thank you message – resulting in more sales from brand new customers.

RoughTrax sent the following message, “Thank you for your recent order. If you need anything in addition within 7 days we will give you a 5% discount. Regards, RoughTrax. 0117 986 9065.”.

Why not test the same concept on a group of your customers for a few weeks and see if you can achieve the same fabulous results? Get a free Bulk SMS account and why not try it on your customers ? If you had a 19% sales value increase from your customers and more positive word of mouth, would it be worth it?


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