Live music restaurant group, Bistro Live, has adopted a remarkably successful SMS marketing strategy to increase bookings at their 3 venues.
The group was looking for a cost effective way of getting their amazing party offers out to existing customers and prospects at a reasonable cost.
“SMS seemed like an obvious route for us as we can set up bulk SMS campaigns quickly and easily and the response is almost instant” commented Theresa Abbott, Business Development Manager.
“When people make a booking with us, we always collect their mobile number so we can send them news of all our latest offers and events by text. We now have over 10,000 people on our list that we can contact at a moment’s notice.
She continued, “we recently booked Michael Jackson tribute act Navi’, (who actually played MJ’s birthday). We sent out 10,500 text messages to our customers which resulted in 280 bookings at 2 of our venues. Their total spend was over £8000. The sms campaign cost us £472.00 (4.5 pence per message), a quite remarkable return.”
Text Marketer has recently seen a big increase in the use of text messaging as a communication tool in the restaurant sector. Marketing Director Richard Hawley commented, “It’s a tough time for many restaurants at the moment, so any tools that can get more customers through the door at low cost are very attractive. Restaurants of all sizes can use bulk SMS as a way of driving up bookings. Response rates typically outperform more traditional channels such as mailings or even e-mail.”
The Bistro Live group has 3 vibrant restaurants providing live music and a range of fantastic menus and is an ideal venue for anyone organising a special event.