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SMS Dominance to Continue

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The popularity of sms messaging will continue for the foreseeable future according to a new report. The report, released by consulting firm Frost and Sullivan reveals that additional features of sms are likely to evolve, including location information, personal information, updates and messages in one user interface.

The report in its entirety is a little ‘dry’ but the general gist of it, is that sms is likely to continue and evolve over time rather than be taken over by some new form of communication.

This is good news for marketers wishing to capitalise on the success and responsiveness of sms by using an sms gateway to communicate with prospects and customers. Unlike email which has become increasingly frustrating to work with, using an sms gateway is still refreshingly simple, cost effective and responsive.

Low Spam Count

One of the keys to its success is the lack of spam that we all receive on our mobiles. It’s remarkable that sms has been around for over 10 years yet most people receive little if any sms spam. When was the last time you received a Viagra offer by text? According to the Mobile Marketing Association, the open rates for sms is over 98%, the same certainly cannot be said of any other communication method.

Free SMS Gateway Account

So if your business hasn’t yet taken the plunge and started using an sms gateway, now might be a good time to start. With Text Marketer’s account, there are no set up or monthly fees and your account comes with 10 free text credits so that you can test the system at no cost. As well as taking advantage of the lowest sms gateway costs, Text Marketer is the only sms provider that gives you a free unsubscribe tool so that your customers and prospects can easily remove themselves from your list should they wish.
We are always on hand to give you ideas and advice about how sms can work in your business. Please feel free to give us a call on 0117 9249207.

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