In recent months, we’ve seen a big rise in sports clubs using bulk sms as a way of keeping in touch with their membership base.
Sports clubs have been hard hit of late, with normally loyal supporters choosing to stay at home and save the cash. This has made it even more important that clubs find new ways to drive people through the turnstiles.
A good example of this is Preston North End Football Club, who recently sent out an sms campaign aimed at parents with young children.
PNEFC Young North Enders Club special activity v C.Palace this Sat. Children can watch live Premiership footy in 3D, pool, games, fun, food + match ticket for game v Palace all for £13 over 8’s or £10 under 8’s. Children fully supervised throughout the day by YNE staff. Call 0844 856 1964 to book on now!
This is a great idea of how to combine low cost childcare with supporting your local team.
One of the additional benefits with using sms services in sports clubs, is that you can react very quickly to a situation. If you needed to fill seats very quickly, you can set up an sms campaign in minutes with an offer. The results of this can be measured in a matter of hours.
So accounts are free to set up and you can buy as many or as few text credits for your campaign as you need. SMS credits don’t expire either so you don’t lose them if you don’t use them. Please call us on 0117 9249207 if you’d like to discuss any aspect of mobile marketing.
On that note, I think I’ll contact Bristol Rugby Club and see if we can help boost their fast dwindling crowds with a timely sms campaign.