Since my last rather scathing report of Coke’s text to win competiton in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous patience and persistence to enter successfully and the clunkiness must have had a bad impact on the overall numbers taking part.
Their latest text to win competition is also a simple enough affair. Text in the code to the 5 digit short code and you have the chance to win a ‘Kinect for Xbox’. My hopes initially rose that this competition was going to be easier to enter. The instructions on the bottle collar were legible enough, although I would have liked to have seen them in a larger and more distinct typeface than the rest of the dull terms and conditions.
Show me the code
Now to the competition entry itself. Let’s hunt down that elusive 12 digit code ‘etched on the bottle’ and text it in to 88855. Sounds simple enough. Following my efforts earlier in the year I knew that reading the code was going to require good light and a fair bit of bottle tilting so that the digits could actually be read.
So off comes the label, easy enough, so good so far. Yup, here’s the code etched on the bottle, now to text it in. Reach for mobile, send message to 88855. Now the code itself NF HH 5 8 or is that a B, no I think its another H. WMHR 8 or B 4.
Right let’s try that.
An autoresponse arrives a few seconds later..
“Sorry, we didnt recognise your code. Please check the code carefully and try again. For help visit cokezone.co.uk or call customer services on 0800 0288038.”
How helpful. At this point I lost patience and challenged my eagle-eyed daughter to correctly interpret the code and enter the competition. After 3 unsuccessful attempts, she helpfully suggested that if she drank the contents then we may be able to see the code more clearly. Failed attempt number 5 proved this wasn’t the case. So we all gave up.
So yet again it seems that a simple text to win competition has been truly ruined by longwinded instructions and illegible codes.
Who signed this campaign off for pity’s sake? I imagine the number of incorrect entries must be colossal and that the customer services number has been swamped with bewildered would-be entrants. I’d love to know the figures on this.
Coke have simply got come up with a better way of displaying codes. their ‘laser etched’ solution sounds cool but just isn’t practical. There’s also no need to have such a long code. This increases the chance of user error and challenges the endurance of even the most commited text to win fan.
I await the next Coke competition with interest.
- How Not to Run a Text to Win Competition. By Coca-Cola.
Sorry Coke. I know it has become the norm to have a pop at large consumer brands, but honestly, if...
- Amey Enforce Safe Driving Message With Text Campaign
Leading public service provider Amey, has come up with a cunning idea to make sure that its team of field...
- Text Marketer’s SMS Service Taken Up By The Caravan Club
With over 1 million members, The Caravan Club offers a superb choice of quality caravan parks and caravan sites in...
- Bathstore Opts For Text Marketer’s SMS Software
UK’s largest bathroom retailer launches customer text service Bathstore has chosen Text Marketer’s sms software to launch a new sms...
- Red Bull Use Text Marketer SMS service for Staff Alerts
Energy drink company Red Bull is using Text Marketer’s bulk sms service to keep field-based staff in touch. Sms is...
- Lookers Choose Text Marketer for Bulk SMS
Leading car dealership group Lookers has chosen Text Marketer as its bulk sms provider. The Group has over 120 dealerships...
- Vans Direct Selects Text Marketer’s SMS Service
The UK’s largest independent van retailer, Vans Direct, has chosen Text Marketer as their business bulk sms supplier. They are...
- National Childbirth Trust Integrates with Text Marketer’s SMS Gateway
NCT – the UK’s leading charity for parents, now communicates with its members by sending text alerts via the SMS...
- 99% of Mobile Apps Only Get Used Once
Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most...
- Text Marketer Appointed ByThe Scotsman Publication
The famous Scotsman newspaper is using Text Marketer’s sms software to send out sms alerts to customers who have registered...