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Mobile Marketing – Relief as Bannatynes Includes SMS Opt Out

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I had a moan about Bannatyne’s Gym in a previous post. As a lapsed (and slightly fatter) customer, they kept sending me mobile marketing texts trying to tempt me back. Nothing at all wrong with that, in fact I was a sensible target for them. What drove me slightly mad is that they didn’t have a unsubscribe option on their campaigns. So, although there was absolutely no chance of me rejoining, they kept pummeling me month after month with futile texts. I probably received at least a dozen of them.

To my relief, their latest mobile marketing campaign has given me the option to get the hell off their list and never be contacted again. I’ve texted in the stop code, so that should be it from Bannatynes I hope.

This whole experience made me realise just how important it is to include an unsubscribe option on mobile marketing campaigns. In fact you’re legally obliged to according to the Information Commissioner’s Office. I’m not sure what the penalties are for those companies that transgress but it’s better not to even run the risk.

As this is such as important issue, Text Marketer accounts automatically come with an unsubscribe tool when the account is set up. So to unsubscribe from receiving further mobile marketing messages, all a customer has to do is text a 4 letter code to 88802. The account will then not allow you to send any further texts to that number. It’s a failsafe system that means you can’t send mobile marketing mesages to anyone that has opted out.

Feel free to set up an account if you’d like to see how it all works. You’ll get some free text credits for testing. If you decide to buy some text credits, there is no minimum order and your credits don”t expire, so you have as long as you like to use them. We’re always happy to chat through your mobile marketing plans, so do call us 0117 2050202.


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