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Bulk SMS Software – A Developer’s Dilemma

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Software developers have never had an easy ride. They’re constantly striving to balance the demands of the impatient user, who just wants the damn thing to work, while at the same time making all the complex functions easy enough to understand and use. It’s a tricky job.

The TV remote control and the washing machine are always mentioned as some of the most glaring examples of dire software implementation . (My colleague recently bought a new washing machine that has just one button in the middle labelled ‘wash my stuff’. Genius.)

So bulk sms providers have a delicate line to tread. There are all sorts of clever tools that we have in our toolbox. So how do we present these in a way that’s going to prevent our customers from hurling their computers out of the window in frustration?

Our starting point was to try and identify a typical user of a bulk sms service and tailor the user experience around them. We then immediately ran into trouble because our customers range from techno uber-geek at one end to… (how to put this politely) card holding member of the Flat Earth Society on the other. There just isn’t such a thing as a typical customer.

So we then decided to look at what most bulk sms software users would want to do the very first time they opened up an account and logged in. In almost all cases, people just want to see the thing working. They’ve just set up their bulk sms account and they want to send themselves a quick test message. Nothing fancy, just a test to check it works.

One Screen is Plenty

We then set about making the process of sending a quick test as easy as possible. ‘Quick Send’, as it’s imaginatively called, is what emerged. It’s the starting point and hub of our sms software. When you first login to a Text Marketer account you get taken straight to Quick Send. This allows you to send bulk sms messages from just one screen and with delightfully few clicks.

To get a bulk sms campaign landing on as many phones as you wish, all you need to do is the following:

  1. Paste your mobile numbers into a box
  2. Write your message
  3. set the sender ID, (who the message is from)
  4. Press submit

In all it takes about 15 seconds. By making it easy for people to get going, we hope to demonstrate that using our bulk sms platforn as a daily tool isn’t going to be a chore.

Help yourself to a free account to see what we’re talking about and send yourself a test message. (You’ll get 10 free test messages.) If you get lost or confused, then we’ve failed but we expect you’ll find it a walk in the park.

We always available on 0117 2050202 if you need back up.


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