We use cookies to give you the best possible service. Carry on browsing or see our cookie policy hereClose X

Still Without a Mobile Marketing Strategy? No Need to Panic

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming.

When Text Marketer was set up, way back in 1999, we believed that by around 2003 most companies in the UK would have adopted an integrated mobile marketing strategy. We probably underestimated the power of inertia and the fact that it’s human nature to stick closely to what you’ve always done.

So if you happen to work for one of the 70% of UK companies that don’t yet have a mobile marketing plan in place, where to start? It’s a murky and confusing world out there, cluttered with annoying terms such as QR codes (overhyped), short codes, long codes, MSDN and so on. To the uninitiated, it feels like you have to be part of some exclusive club to understand how it all works.

Getting started though, is truly just a 2 minute of affair. The best strategy is to ignore all the hype over things like QR codes and smartphone apps and concentrate on mobile tools that absolutely everyone uses. That means SMS. The starting point for the vast majority of mobile marketing strategies is to look at how bulk sms can be used as a way of communicating with your customers prospects or staff. So one of the first things that you need to do is take a look at a web-based bulk SMS tool. Once you’ve set one up you can start to explore how the use of SMS could be profitable for your business.

There is no cost to setting up a bulk SMS account with Text Marketer. You will also receive some free text credits for testing. Once you’ve logged on and started to send a few texts you’ll probably come up with all sorts of mobile marketing ideas. Please feel free to give us a call on 0117 2050202 and we can help you develop those ideas into an integrated mobile marketing plan.

Related articles

  1. Reasons to develop a Mobile Marketing Strategy
    If you’ve been thinking about mobile marketing and haven’t quite got round to it, here are a few good reasons....
  2. Mobile Marketing – Target the Human Not the Mobile Number
    There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects...
  3. Mobile Marketing – Over 50′s Move Centre Stage
    For years now we’ve been trying to convince some customers that the over 50′s do send and receive texts just...
  4. 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
    1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to...
  5. Where Next Mobile Marketing?
    Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies....
  6. Glass’s Guides Launches Mobile Marketing Service
    Glass’s Information Services, the company behind the famous vehicle valuation guides, have launched a new mobile marketing service to inform...
  7. Mobile Marketing – New App Promoted By Bulk SMS
    The British Osteopathic Association has recently launched a new smart phone app aimed at both members and non members alike. The app...
  8. Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It
    I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the...
  9. Mobile Marketing – CIMA Engages Members With Text Reminders
    The Chartered Institute of Management Accountants,  the world’s largest professional body of management accountants, is using Text Marketer’s web based...
  10. Mobile Marketing Case Study – Dominos Pizza
    Mobile marketing is firmly established as a powerful and profitable tool for the fast food industry. All of the large...