aggregator, MBlox has recently commissioned some research that underlines the importance of marketers to use an unsubscribe option on their bulk SMS campaigns. Not only do consumers feel that being able to get off a list is important but it is also a legal requirement for companies to include an opt out.
The rules are quite clearly laid out on the Information Commissioner’s Office website. In their frequently asked questions section, they clearly state that bulk sms marketers must…
“..give them the opportunity to opt out of receiving further marketing messages each time.”
Companies who ignore the rules are not only potentially alienating their customer base but also could find themselves on the wrong side of the law.
The MBlox study revealed that 61% of respondents believe it is extremely important to be able to opt in/out of receiving promotional material and 55% felt that promotions should come from a company or brand they have used before. So it seems most consumers’ requirements are pretty straightforward and obvious. Don’t spam me and make sure I can get off your list.
All Text Marketer’s bulk SMS accounts come with an unsubscribe tool, so implementing legal bulk sms marketing campaigns is as simple as including an unsubscribe code in the body of the text.
To see the text opt out system in action, please feel free to set up an account. You’ll receive some free text credits for testing. If you’d like to discuss anything, please call us. Our details are on our contacts page.