Is it Time to Switch Your Bulk SMS Account?

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of a bulk SMS service. They’ll typically ring us and we chat through what they’re trying to achieve and then make recommendations. Then they normally set up a free account to test the service and we take it from there.

What is less common is for companies to contact us who already have a bulk SMS service in place. The leading providers, (we’d count ourselves amongst them) all have very robust services, good support and a good track record of providing a reliable service. So unless a company is looking to try and secure a better deal on their SMS service, there are precious few reasons to change.

Changing Bulk SMS provider – not as simple as throwing a switch

There are also risks associated with switching provider. Any new supplier will be an unknown quantity and if your bulk SMS service is a vital part of your customer communication that simply cannot fail, then the risk can just seem too great to justify the benefits.

There are often other costs with switching bulk SMS provider. If you’re using an SMS API then you’ll need to get your technical department involved to reconfigure the system to work with the new supplier. That inevitably sucks resource and time.

Inertia – a powerful force

So it seems there are plenty of reasons not change the status quo. It would need something pretty seismic to warrant the additional cost and hassle. A massive cost reduction saving the company thousands of pounds a year is often the only driver that would encourage a change of bulks SMS provider.

Huge SMS Price Differences

People often reasonably assume that most of the leading bulks SMS companies have more or less the same product and therefore more or less the same price structure. Surprisingly this is not the case. There are a spectacular number of different price tariffs, sliding scales and message bundles available and the savings that can be made often make a pretty strong case for switching.

Our price comparison table shows that the average saving to be bagged is an impressive 38% while the largest price difference is as much as 56%. So there comes a point when the bulk SMS price difference is so dramatic that inertia is overcome and the argument for switching cannot be ignored.

If you’d like to set up a free account and explore our platform, help yourself. We’ll add some free text credits for testing. We’d also love to hear from you if you’d like to discuss anything. Our details are on our contacts page.


Related articles

  1. OMG – A customer used the ‘C word’
    A had a call yesterday from a new prospect. It was typical of many that we get every day at Text...
  2. Recruitment Sector Reduces SMS Costs by 31% by Switching to Text Marketer
    Most recruitment agencies use SMS within their business. For many, it’s a vital and irreplaceable communication tool. There’s simply no...
  3. Bulk SMS Case Study – Snap-on Tools
    Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a bulk SMS provider. Cost,...
  4. SMS Buyers’ Guide
    Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare. Companies seem to package...
  5. Customer Bulk SMS Data – We Take Data Protection Seriously
    I’m about to upload my customers’ mobile numbers into my Text Marketer account. Is my data safe? This is one...
  6. Mobile Marketing Case Study – Dominos Pizza
    Mobile marketing is firmly established as a powerful and profitable tool for the fast food industry. All of the large...
  7. Bulk SMS – Consumers Require Opt Out
    Bulk SMS aggregator, MBlox has recently commissioned some research that underlines the importance of marketers to use an unsubscribe option...
  8. I Want to Talk to you About Bulk SMS List Cleansing. No Wait, Come Back.
    I stole that idea for a headline from David Mitchell’s piece in the Observer last weekend. He was referring to...
  9. Mobile Marketing – New App Promoted By Bulk SMS
    The British Osteopathic Association has recently launched a new smart phone app aimed at both members and non members alike. The app...
  10. 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
    1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to...