Winter Sale

15% Free SMS - find out more here

Mobile Marketing – Retro but effective

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

“Marketers ruin everything. It’s our job. We see something shiny, we squeeze the f*ing sh*t out of it.”
Dharmesh Shah

A brilliantly honest summary.

Curiously this is not what happened with SMS marketing. Despite producing response rates over 10 times that of direct mail (Source – Mobile Marketing Association), bulk SMS has remained somewhat in the shadows. Bulk SMS as a marketing tool has been around for well over 10 years but only around 30% of UK businesses use it in any meaningful way. It’s never really moved centre stage and taken its place in the marketing spotlight. It’s an intriguing conundrum that we mobile marketing types can’t really get our collective heads around.

Perhaps in some strange way, people believe that SMS is somehow a temporary communication channel that will be superseded by something newer and more exciting than 160 characters. Maybe the notion remains that SMS is only used by younger target markets. Whatever the reasons, SMS remains perhaps the most untapped of all marketing communication channels. Marketers seem to be focusing on a whole host of shiny new social media platforms and smart phone apps. All too often poor SMS isn’t getting a look in.

Grasp the SMS Marketing Nettle

For those prepared to look beyond the gloss of new media stuff, the retro SMS represents a great opportunity to generate some great response and real customer engagement using something that we all use every day. So if your company is one of the 70% that don’t really do much with bulk SMS, now’s a good time to dive in.

Test accounts with Text Marketer are free to all.. You’ll find the web based system an absolute doddle to use. Using Quick Send you can even send texts using just one screen. Just copy and paste a list of numbers, type in your message, select the date and time and press send. There are no set up costs or monthly fees, it’s a simple pay as you go service.

As with any marketing activity, there needs to be a plan, an objective and a way measuring whether it’s worked or not. So we’re not only on hand to help with the button pressing but we can also support you in putting your mobile marketing strategy in place. We’re keen to help so please make contact with us in any way you wish. Our details can be found on our contact page.


Related articles

  1. Mobile Marketing – Target the Human Not the Mobile Number
    There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects...
  2. Mobile Marketing – Over 50′s Move Centre Stage
    For years now we’ve been trying to convince some customers that the over 50′s do send and receive texts just...
  3. 10 Steps to Mobile Marketing Nirvana – Chapter 6
    Following last week’s edition about the response mechanic, this week’s chapter is all about the legal side of mobile marketing....
  4. Opting in to Mobile Marketing Services – Why are Some Consumers Nervous?
    The IAB and the DMA recently published some excellent research that explored some of  the reasons why consumers often feel...
  5. The Seven Deadly Sins of Mobile Marketing – Part 1
    This e-book runs in conjunction with our ongoing series , 10 Steps to Mobile Marketing Nirvana. The idea is to...
  6. Mobile Marketing – Can I send my customers a bulk text campaign?
    Question. Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but...
  7. SMS Marketing or SMS Blasting?
    The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an...
  8. The Seven Deadly Sins of Mobile Marketing – Sin One
    1. Forget a call to action We kick off with perhaps the most blindingly obvious sin that a surprising number of...
  9. 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
    1. It’s the most responsive direct marketing channel available. Using bulk sms as a way of communicating an offer to...
  10. Mobile Marketing – 30% discount offer for Body Shop Members
    The Body Shop has used Text Marketer’s mobile marketing platform to offer a discount of 30% to all its customers....

Latest posts