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SMS For Recruitment

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Reed Personnel Uses SMSReed Personnel are using Text Marketer’s web-based business SMS platform to help fill jobs for one of the U.K’s leading mobile phone networks.

Reed are using the bulk SMS system to help Everyone Everywhere fill a number of Sales Advisor roles in the Newcastle area. The text alert which was sent to several hundred potential candidates contained a link, taking recipients to a micro site which gave further details of the job opportunity.

For recruiters and employers, there is no faster or more efficient way of getting a message across to jobseekers than using SMS as the communication channel. While e-mail offers far greater flexibility in the type of content you can use, nothing beats SMS for speed and responsiveness.

With just 160 characters, the message needs to be punchy, persuasive and contain a strong call to action. The best way of allowing potential candidates to get more information fast is to provide a link to a website where full job details can be provided. From there people can either complete a form or send an e-mail. Using a web analytics package, the employer can also track the number of people who actually click through to the website.

Instead of using a stand-alone, web-based SMS system, many recruitment agencies use specialist industry software that contains a bulk SMS function. Using this, users don’t need to export mobile data from one system to another but can just send texts directly from the software. Text Marketer is an approved SMS Partner for many of these software platforms, including Bond International and First Choice Software.

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