Mobile Marketing Extends Its Reach with In-Text Links

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

sms url shortener

One of the persistent and legitimate grumbles about SMS is that you are restricted to a measly 160 characters.

While e-mail and the web are unrestricted, mobile marketers have had to chew the end of their pencils to compress their offer into what amounts to a short sentence.

While some argue that this limitation poses the perfect challenge for copywriters, most mobile marketing folk would do anything to be given more elbow room to get their message across. 

The ability to send long messages of up to 612 characters provides some relief, although any text message longer than 160 characters will cost more than one text credit. With ever tightening budgets, most tend to opt for the shorter but lower cost option.

Mobile Marketing Breaks Free

This inconvenience is however coming to a pretty rapid end with the meteoric rise of the smart phone. 60.4% of all mobile users in the UK now have smartphones (source – E marketing). This is splendid news for mobile marketing because it means that links that are sent within texts are far more likely to be clicked upon and the content read and acted upon. 

With over 90% of us now using our smart phones to browse the web, a simple link in a text allows mobile marketers to shake free from the long-standing 160 character limit. This does of course mean that companies’ web presence will now need to be optimised for mobile. It’s no use including a link if it takes you to an unusable web page.

By shortening the web address using a URL shortener, the number of characters used for the web link can be minimised. Message Box accounts from Text Marketer include the newly launched URL shortener so that customers can quickly shorten URLs while writing their messages.

So SMS not only continues to be the most responsive direct marketing channel available but it also is becoming more flexible and useful to customers. Long may this continue.

Related articles

  1. 5 Reasons Why your Mobile Marketing Strategy Stinks
    This subject needs no further explanation. 1. You haven’t really got a mobile marketing strategy That sounds a trifle patronising...
  2. Mobile Marketing – CIMA Engages Members With Text Reminders
    The Chartered Institute of Management Accountants,  the world’s largest professional body of management accountants, is using Text Marketer’s web based...
  3. Mobile Marketing – 68% of Consumers Want To Receive Offers by Text Message
    The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned...
  4. 10 Steps to Mobile Marketing Nirvana – Chapter 5
    Following on from Chapter 4 about timing your bulk sms campaign for optimum response, this chapter is all about the...
  5. Responding to Mobile Marketing Texts – What’s the Most Popular Method?
    Our recently released survey, that asked over 1300 consumers what they thought about receiving mobile marketing texts from companies, threw...
  6. Mobile Marketing – New App Promoted By Bulk SMS
    The British Osteopathic Association has recently launched a new smart phone app aimed at both members and non members alike. The app...
  7. Mobile Marketing – Target the Human Not the Mobile Number
    There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects...
  8. Mobile Marketing – The Relentless March of the Pointless QR Code
    We had a meeting the other day at the excellent Mall pub overlooking some greenery in Clifton. They’ve got a...
  9. 99% of Mobile Apps Only Get Used Once
    Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most...
  10. Mobile Marketing – Can I send my customers a bulk text campaign?
    Question. Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but...