We use cookies to give you the best possible service. Carry on browsing or see our cookie policy hereClose X

Mobile VS Email Statistics – Infographic

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

Mobile VS Email Statistics - Infographic

The big heavyweight fight, Mobile Marketing VS Email Marketing. If you are sat there wondering which is better, more effective, more convenient and the medium which is flourishing and growing, then this infographic is for you. We are not going to sugar coat any medium or look at it through rose tinted glasses, just cold, hard, stats and facts to see which medium is best for you to send your marketing messages out on.

Over 150 billion texts were sent in the UK in 2011 (Ofcom) , where there is a whopping 144.8 billion emails sent everyday (Radicati Group). All this means that the average person receives 178 texts and 1216 emails a month (Tatango) . But where this really becomes interesting is where you look at what percentage is actually read, Frost & Sullivan research shows that 98% of all texts get read, compared to only 22% of emails. It is calculated by The Radicati Group that 84% of all email traffic this year will be spam.

The International Telecommunications Union say that there are 6 billion active mobile phones in the world at the moment, with that figure only growing. With The Radicati Group saying that there is only 3.6 billion email accounts in the world, the number of which are active we don’t know. But we do know what device people view their emails on, 44% open their emails on mobile devices, 33% open their emails on a desktop and 23% on webmail (Litmus).

In 2012 51% of marketers ran campaigns just for mobiles, and when you compare that to just 11% in 2011, you can really see the growth (Popai). Sticking with marketers, 58% say that mobile will affect their email program in the next 12 months, which is up a massive 46% from last year (MarketingSherpa). With 61% of marketers now saying that they use mobile messaging to connect with prospects and clients (Loyalty360).

First impression is everything and some customers can be very demanding, according to Compuware 74% of people will only wait 5 seconds or less for a webpage to load. With 69% saying that they will delete an email immediately if it does not display correctly (BlueHornet). People also want to view webpages on their mobile device, 46% saying that if it doesn’t load properly they won’t return (Gomez).

The click through of URL’s in messages researched by Textboard & Mailchimp shows that 19% of people clicked a URL sent by SMS but only 4.2% clicked on a URL sent in an email.

We are not going to say who we thought won you come to your own conclusions but I think it is clear to see mobile marketing is clearly the way forward.

Embed this Infographic on your website:
Mobile VS Email Statistics - Infographic
Text Marketer Bulk SMS Services

Related articles

  1. 10 Mobile Marketing Statistics – Infographic
    Here are just some stats and facts about Mobile Marketing that you might find interesting and surprising. For example did...
  2. It’s not what you said, it’s how you said it – Infographic
    You may have heard your partner say to you, “It’s not what you said, but how you said it!” We...
  3. Why you cant afford to ignore mobile marketing – Infographic
    A very simple infographic about why you can’t afford to ignore mobile marketing. Mobile marketing is astonishingly effective in fact...
  4. Mobile Marketing – CIMA Engages Members With Text Reminders
    The Chartered Institute of Management Accountants,  the world’s largest professional body of management accountants, is using Text Marketer’s web based...
  5. Mobile Marketing – 68% of Consumers Want To Receive Offers by Text Message
    The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned...
  6. Mobile Marketing – Royal Wedding SMS Marketing Campaign
    Bristol Zoo have got into the royal wedding mood with a Kate and Wills themed mobile marketing campaign. It’s a...
  7. Achieve better response from SMS Marketing – Infographic
    Some of us maybe more advanced in our SMS marketing knowledge and know how than others. However there is usually...
  8. Mobile Marketing – 30% discount offer for Body Shop Members
    The Body Shop has used Text Marketer’s mobile marketing platform to offer a discount of 30% to all its customers....
  9. Who wants to be a millionaire – Infographic
    Well who wants to be a millionaire? We presume a lot of you do. We can’t guarantee you will be...
  10. Text Marketing VS Postal Mail – Infographic
    Are you still using the postal service for all your communications? If so you are in for some great news...