Your business is in danger if you don’t go mobile and here is why.
The way people access the internet is changing, people now want to look at your website on the move, on their mobile device. Trinity Digital Marketing say that over 1.2 billion people are now accessing the internet through mobile devices, with Google saying the growth rate of mobile search has grown 500% in the last two years.
So how does this affect your business? Well your website will now have to cope with the change in screen sizes that view it, Mobify Reasearch & Development say that now no one screen size has more than 20% of the market share. So your website will need to be mobile friendly otherwise the user will just click away and never come back again. 46% of users won’t return to a webpage if it didn’t load correctly on their mobile device (Gomez).
People are not only browsing on the internet they are buying and buying a lot. Almost $14 billion was handled in payments in 2012 by PayPal mobile, with Amazon stating that they have sold more than $1 billion worth of products in the last 12 months. So if your website is not mobile friendly then maybe it is time to give your web designer a call.
So what is the best way to market to the millions of people who are accessing and purchasing products on the internet via their mobile devices? Well email would be the answer that most would suggest. Email as we all know is very popular among businesses big and small around the world, however is it being used so much now that we turn a blank eye and delete the email before we even open it? 44% of all email is now opened on a mobile device (Litmus), so not only has your email got to be beautifully designed but also it has to work across a variety of screen sizes and be mobile friendly.
That’s why we suggest mobile marketing with 98% of all text messages getting read (Frost & Sullivan) and a 6 to 8 times higher response rate than email (Cellit), no wonder more and more companies around the world are starting to use mobile marketing.
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