Outdoor gear retailer, Mountain Warehouse has joined a growing number of the UK’s favourite shops to use SMS alerts to let people know when their order is ready for collection.
Hello from Mountain Warehouse. We wanted to let you know that your order 5XXXXX is now ready for collection from our Leamington Spa store. Thanks!
This year, we’ve definitely seen a sharp increase in companies using texts for order notifications. This chimes well with our own SMS consumer research conducted last year that showed that 89% of consumers would like to receive delivery notification alerts by text.
Of all the ways that retailers could use SMS in their businesses, this is perhaps the most obvious. Our research also revealed significant pent up demand for a whole host of other types of SMS.
Demand for SMS alerts not being met
For example, 68% of people said that they would like to receive text offers and discounts from companies that they have purchased from before, with 48% saying that they would be either highly or quite likely to respond to the offers.
Receiving texts is not only passive. 49% of people said that they would be either highly or quite likely to actively sign up to joining a text list from companies that they know and trust. In addition, 67% said that they would like to receive a text alerting them to an offer that had been sent by email.
So with all this general positive feeling towards SMS, it’s surprising that in our estimate, a modest 30% of UK companies have any sort of meaningful and ongoing SMS marketing strategy in place.
If your company makes up the 70%, that isn’t really embracing SMS, now would be a good time to get started. Open a free business SMS account and you’ll receive some free credits for testing.
There’s no contract, monthly fee or minimum order, so you can get started on a very modest budget. If you’re after some advice, we’d love to help. Please get in touch, our details are on the contacts page.