Is the mobile phone the new BFF?

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The mobile phone has changed the way we work, live and play. It goes everywhere we go and leaving home without it can be a disaster.

In fact, 66% of people in the UK suffer from nomophobia, which is a fear of being without a mobile phone. (SecurEnvoy)

The mobile phone is an incredible device – you’re holding the future. What other device can plug you into social media, take photos, watch videos, play music, games, browse the web – and of course let you make a phone call or send and receive text messages. You literally have the world at your fingertips, in a phone that is no bigger than the hand that holds it.

This not only makes it a best friend for life, but a very powerful marketing tool for any business with a desire to connect with its customers.

Think about the following:

  • Your customers will have a mobile phone.
  • They will open and read text messages.

98% of all texts messages are opened in under 5 seconds. (Frost & Sullivan)

Mobile devices top the list of media for having the greatest impact on our purchasing decisions.

So, if the mobile phone is my new BFF; marketing’s best friend is not even up for discussion.

So why not sign up for a free account today and see what mobile marketing can do for your business.


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