Retail and mobile marketing go hand-in-hand and Mainline Menswear are reaping the rewards.
Mainline Menswear launched in 2002 and have grown into one the UK’s biggest independent online fashion sites.
We managed to grab five minutes with them to ask them how they have used mobile marketing to grow their business into the business that it is today.
What did Mainline Menswear use SMS marketing for / what message was sent?
“Mainline Menswear have used Text Marketer for a number of years now, initially to send texts to customers in need of help completing their order, and then later as a marketing tool whenever an offer or sale was announced. Our last bulk text message send was on Boxing Day 2013.”
What did it cost?
“Compared to other marketing channels and spends in Q4 2013 the text messaging solution from Text Marketer cost significantly less, and worked brilliantly.”
What were the results – financial or otherwise?
“The results were a significant increase in previously engaged traffic to the website via direct traffic (especially on mobile devices) and ‘Mainline Menswear’ brand searches on both organic and paid search channels. As a result of this sales increased significantly, leading to one of the busiest days in the company’s history.
Text Marketer contributed to a 27% rise in overall traffic, a 45% rise in direct traffic and a massive 93% rise in mobile traffic on Boxing Day 2013 compared to 2012 thanks to their text message sending facilities.”
Did it improve your business process?
“The bulk text message send spread the word of the Winter Sale on Mainline Menswear very quickly, driving additional traffic that initially helped to sell more sale stock than would have been possible naturally. Also, the increase in non-converting traffic meant that our retargeting channels and basket abandonment solution enticed back a large number of customers who converted at a later date – turning a large number of prospects into customers.
Text Marketer is also a major part of our customer service team, sending out text message alerts with contact details and helpful information to customers who didn’t manage to complete their purchase online. This contributes to one third of all failed orders being re-placed without issue at the second time of asking.”
So why not try mobile marketing today and see how it can help your business grow. Sign up for a free account today or call us on 0117 205 0202 if you want to discuss how we can help you and your business.
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