How SMS is saving businesses millions

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mobile marketing, missed appointments, business SMS

It’s annoying when we forget or miss our appointments. However we can assure you that it’s more annoying for the business in question.

Missed appointments cost businesses millions of pounds each year. In most cases they will re-arrange to keep our business – at their cost of course.

The NHS is in a missed appointment crisis. It is estimated that more than 12 million GP appointments are missed every year in the UK, which amounts to a cost in excess of £162 million every year.

That’s not all; 6.9 million outpatient hospital appointments are missed each year, costing the UK on average £108 per appointment missed in 2012/13.

Wrightington Wigan Leigh hospital has just revealed that between March and May 2014 their cost of missed appointments was just over £1 million pounds. Take that in again – one million pounds wasted in just 3 months.

With ever-decreasing budgets and pressure to spend taxpayer’s money wisely – surely there’s a better way.

We’ve focused here on the NHS and Healthcare but the missed appointment is affecting multiple sectors and businesses large and small – your Dentist, Physiotherapist, Driving Instructor and Hairdresser will hold this up as a big issue.

So what is the best way to try and combat this?

What method could be used to remind your customers of the date and time agreed?

At the same time giving them the opportunity to reply or call you back should they need to re-arrange?

You know where this is going….

Simple text reminders can not only save you and your business money but they are really appreciated by your customers. Your customers will welcome the update and sending them a personalised text message is the kind of service which can separate your business from its competition.

Here is how your text message could be composed…

missed appointments, mobile marketing, business SMS,

Move yourself away from the competition, give great customer service and bring those costly missed appointment percentages down with our system.

Want to learn how easy it is to do on our system? Read on

Sign up now for your account it’s completely free and we will even chuck in some free credits for you.


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