Millions of messages have been sent through our SMS gateway over the past few years – from carefully planned tactical campaigns to last minute messages to boost those sales figures.
We care about each and every message sent and we want you to get the best response possible from your campaigns.
Whilst message content and the quality of the data is key – timing is something that can be overlooked. Sending a weekend offer too early could be forgotten, but sending it too late might be lost if plans have already been made.
Different sectors should consider the best time to send messages to their customers.
Shops & Retail
The pay-day-deal is obviously a great example of a time-sensitive campaign.
Weekends also play a part here. If you want foot-fall perhaps a Saturday morning message could work well before shopping plans are made. Online offers also seem to do well on Sunday evenings here – don’t send them too late though!
Takeaway outlets & Retail
Early evening should be perfect to get those taste buds tingling.
Bars, Pubs & Clubs
Our Great British pubs can benefit hugely from SMS, try sending out a message an hour before kick-off, an hour before the first quiz question is asked or before the first karaoke song is sung.
Nightclubs and late bars are sending messages out on a Friday and Saturday nights promoting a drinks offer or entrance discounts. You could also offer the chance for your loyal customers to jump the queue by showing your message on the door.
These are just a few examples that might help with the timing of your message, other things that can influence this are national or global events or even something as simple as the weather.
Top tip – you could always split your data up and test different times – and repeat what works.
For more tips, have a look at our tips and tricks of mobile marketing article – some great tips to help you with your mobile marketing campaign.
- 10 Steps to Mobile Marketing Nirvana – Chapter 4
Following on from Chapter 3 about getting the message itself right, this chapter is all about the timing. When is...
- The perfect SMS marketing campaign
Well we all know there is no such thing as perfect, however we can certainly look at how to send...
- Achieve better response from SMS Marketing – Infographic
Some of us maybe more advanced in our SMS marketing knowledge and know how than others. However there is usually...
- Top tips for writing successful SMS marketing messages – Infographic
Each company needs to tailor their text message specifically for their target market, however there are a few golden rules...
- Where Next Mobile Marketing?
Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies....
- 10 Steps to Mobile Marketing Nirvana – Chapter 5
Following on from Chapter 4 about timing your bulk sms campaign for optimum response, this chapter is all about the...
- Love it or hate it – World Cup 2014
The long wait is nearly over, we are now only days away from one of the world’s biggest global events....
- Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It
I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the...
- 10 Steps to Mobile Marketing Nirvana – Chapter 3
Following on from Chapter 2 about growing SMS databases, this chapter of our e-book is about the message itself. You’ve...
- Mobile Marketing – Relief as Bannatynes Includes SMS Opt Out
I had a moan about Bannatyne’s Gym in a previous post. As a lapsed (and slightly fatter) customer, they kept...