5 steps to sending a successful mobile marketing message

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

Sending your first mobile marketing message? Well here are 5 simple steps to making sure it’s a success.

We know that when embarking on your maiden SMS voyage it’s exciting for most – it may also be slightly daunting for others; it is a very powerful and emotive medium.

Once you have signed up for your free Text Marketer account you will be sent your username and login details by text – well how else? We want to make sure it gets to you and that you read it after all!

(They are system-generated so you will probably want to change these for something more memorable – do that easily in your account settings).

Step 1 – The data

The data you have collected is key. It needs to be as up to date and as accurate as possible, also the more information you can get about your clients the better as it will help you segment your database into different contact groups – can you guess what step 2 is?

Step 2 – Consider segmenting your database

It’s important to send relevant messages to your customers – more relevancy more response.

Upload your contacts into different groups such as male or female, location, interests, when they signed up or when they visited you – think about how segmentation suits your business as it can really help your response rates.

For example a recruitment company might use groups for different job titles and locations – ‘Nottingham Chefs’ or ‘Bristol Account Managers’ for example.

Or an online retailer could send a link to women’s and menswear accordingly.

Step 3 – Now for the message

With your first message we suggest that you include an introduction and what the customers can expect. Hold off on bombarding with offers and give them the option to wave you goodbye should they want to by using our neat opt-out feature.

An example could be something like…

‘Hello Jake, we’re launching a mobile service for our most valued customers where we will be sending you some great offers and news about us. If you would prefer not to receive any deals from us text DFGH to 88802.‘

Step 4 – Sender ID

Your sender ID will be defaulted to either your virtual mobile number or the short code number 88802, however you can change this to anything you like within 11 characters. We suggest your company name.

Step 5 – Schedule your send

Another vital part of mobile marketing is the timing of your message; no one wants to be woken up in the middle of the night by a marketing text.

Decide what the best time and day for you to send your message is and then simply select it using the schedule send button.

It is important to try out some different variations to see what works best for you and your customers. You could test different groups with a different send time. Or test different offers – money off, a percentage reduction or perhaps a voucher code ?

Once you start sending a few different types of campaigns you will begin to see what your customers prefer from the results – check click through rates in Analytics within your Text Marketer account.

Happy sending!

Five steps to a successful mobile marketing message in one infographic
Embed this Infographic on your website:Text Marketer Bulk SMS Services

Related articles

  1. Achieve better response from SMS Marketing – Infographic
    Some of us maybe more advanced in our SMS marketing knowledge and know how than others. However there is usually...
  2. Top tips for writing successful SMS marketing messages – Infographic
    Each company needs to tailor their text message specifically for their target market, however there are a few golden rules...
  3. 10 Mobile Marketing Statistics – Infographic
    Here are just some stats and facts about Mobile Marketing that you might find interesting and surprising. For example did...
  4. 5 Text Message Marketing ideas that will outgun anything else you do – for a modest £121 plus VAT
    Text Message Marketing continues to surprise You may be sceptical about text message marketing. Won’t your customers get annoyed if...
  5. How to treble your wages in 3 easy steps
    Well that title made you click didn’t it. In this busy world you have to grab people’s attention to make...
  6. Why you cant afford to ignore mobile marketing – Infographic
    A very simple infographic about why you can’t afford to ignore mobile marketing. Mobile marketing is astonishingly effective in fact...
  7. Is the mobile phone the new BFF?
    The mobile phone has changed the way we work, live and play. It goes everywhere we go and leaving home...
  8. 7 Reasons why you need to go mobile
      1. We can’t leave home without it The great advantage of mobile marketing is the delivery mechanism is always...
  9. Mobile VS Email Statistics – Infographic
    The big heavyweight fight, Mobile Marketing VS Email Marketing. If you are sat there wondering which is better, more effective,...
  10. Why it wont be a one night stand – Infographic
    Choosing you Bulk SMS provider can be tricky business but here are some reasons why if you choose us you...