British shoppers love a good deal and are always on the hunt for the latest bargain.
The word ‘SALE’ can spark a spending spree within minutes and eliminate all capability for rational thought when shopping, but when searching for the best offer to attract your customers, is there a tried-and-tested method to encourage customers to spend?
Research seems to suggest that the basic concept of spotting a good bargain is written in our DNA from an early age, with the ability for it to become addictive very quickly. Getting something far cheaper than its recommended price is a satisfying feeling, so why wouldn’t you share this feeling by making sure that everyone knows about it?
As a business you have perhaps flirted with various methods of showcasing offers, deals and discounts, which have all produced a variety of results.
The trick here is to entertain the idea that your customer is getting exceptional value for money through the choice of the right wording which suggests that they would be mad to pass up the opportunity.
So how can you create the perfect deal?
‘The rule of 100′
This rule states that offers for anything with an RRP under £100 should be labelled with a percentage deal and anything more than £100 should be presented with a money off discount.
A t-shirt with the RRP of £30 is more attractive to customers with a label for 20% off than a label reading £6 off.
While the discount to the customer is the same, consumers are more likely to think that the percentage off is more attractive due to the higher numerical value, making them more likely to reach for their wallets.
The same example can be applied to a car with a price tag of £3,000, which, with a 20% discount is less appealing to a potential customer than a £3,000 car with £600 off.
Our mind can play tricks on us, while such deals are exactly the same, we feel that one is giving us a better deal than the other. Combine these deals with adjectives such as ‘Exclusive’ and ‘Limited’ and you have the ingredients to get your punters excited.
Once you have decided on your chosen discount option the method of promotion should be the one that guarantees the biggest outreach.
Did you know that…
98% of all texts messages get read
91% of all adults have their phone within arms reach 24 hours a day, 7 days a week.
With mobile marketing you can reach your target audience with your deal directly, within seconds, guaranteeing that your message will get read by customers who are likely to have their phones with them at the time that you send it.
Choosing the right deal and having the right platform to showcase it go hand-in-hand, put your rule of 100 discount into your customers capable hands with mobile and text marketing.
- The perfect Christmas gift – Infographic
The Christmas period is a time for concerned turkeys, popping shirt buttons, sleeping Grans and people spending money. In December...
- This will make you more attractive to girls if you read it
Women, as we all know, hold the real power, whatever men say down the pub about being the master of...
- Who wants to be a millionaire – Infographic
Well who wants to be a millionaire? We presume a lot of you do. We can’t guarantee you will be...
- Business SMS pricing – We’ve ruffled a few feathers
We aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to...
- People don’t want a quarter inch drill, they want a quarter inch hole
We strive to make our system as easy to use as possible – our developers are constantly trying to find...
- Bathstore Opts For Text Marketer’s SMS Software
UK’s largest bathroom retailer launches customer text service Bathstore has chosen Text Marketer’s SMS software to launch a new SMS...
- Love it or hate it – World Cup 2014
The long wait is nearly over, we are now only days away from one of the world’s biggest global events....
- 10 Mobile Marketing Statistics – Infographic
Here are just some stats and facts about Mobile Marketing that you might find interesting and surprising. For example did...
- How to treble your wages in 3 easy steps
Well that title made you click didn’t it. In this busy world you have to grab people’s attention to make...
- Lookers Choose Text Marketer for Bulk SMS
Leading car dealership group Lookers has chosen Text Marketer as its bulk sms provider. The Group has over 120 dealerships...