Some years ago it would’ve paid to hedge your bets on how the traditional brick-and-mortar shops were going to get hit by the introduction of the internet and ecommerce shopping, as retail and tech experts made their predictions. Oh how they were right.
Retail and tech experts also made predictions about the shift in power from desktop to smartphone, including us here. And it’s all happened so so fast.
Large companies such as Google have been calling themselves a ‘mobile-first’ company for some years now. Where everything they design and build is done so on and with a mobile phone in mind first. Desktop always falls behind in second place.
However it is not just companies who are now considered ‘mobile-first’ – so too are people.
The shift in activities performed and carried out on the smartphone has now left the majority of consumers, companies and businesses to now be collectively known as, yep you guessed it… ‘mobile-first’
When ecommerce first appeared on the scene, the marketing plan for your online shop would usually look something like this:
• Get a website,
• Slap the web address here there and everywhere,
• Create some Google ads and;
• Send lots of email campaigns about your online shop
So does the ‘mobile-first’ label now signal the end for ecommerce and retail marketing emails?
Well it’s probably a bit soon to grab the suit from the dry cleaners ready for email’s funeral. However recent stats released by Experian Marketing Services signal that the clock is ticking for email and that the grim reaper could be knocking on its door soon.
If you are a retailer then all this will probably not come as a surprise. You have likely seen first-hand the response and engagement rates which have fallen year on year.
However the shift to mobile shouldn’t scare you, it shouldn’t worry you BUT it should excite you. As mobile has shown its methods work and produce great results for retailers.
Sending your customers text messages about your great products or service is an established way to reach them, and works fantastically well. The mobile phone is not only how we all want to communicate, but it’s how we all want to browse the web and shop too.
Here is a handy infographic with 5 easy ways to sending a successful marketing message – however it probably could be simplified in just 3 easy to follow steps…
Make it personal.
Make it relevant and;
Make it on time.
Follow these 3 steps and SMS marketing could make your online ecommerce site the place to shop on the web.
Sign up here for your free account today and we will double your credits on your first purchase!
Embed this Infographic on your website:Text Marketer Bulk SMS Services
- 4 Steps to Improve Supply Chain Management – Infographic
Embed this Infographic on your website: Source: Text Marketer Bulk SMS Services...
- 5 reasons why you’re not using SMS marketing
It’s safe to say that mobile marketing has taken the world of business and marketing by the scruff of the...
- Why timing is crucial for your SMS campaign
We often get asked for the best time to get the most from an SMS alert or text marketing campaign....
- Consumer Attitudes to SMS Marketing – Infographic
Embed this Infographic on your website: Source: Text Marketer Bulk SMS Services Click here to submit your review.wpcr_req.push('fname');wpcr_req.push('femail'); Submit your...
- 17 Top Mobile Marketing Tips … that all begin with R
Here’s a useful check list of 17 Mobile Marketing Tips and they just happen to all start with the letter R!...
- Messages are lining up for a bumper Boxing Day – don’t miss out
The trousers are slightly tighter and the house is slightly messier, but that still doesn’t stop the Great British public...
- Seven Deadly Sins of Mobile Marketing – Infographic
Check out the video too; Embed this Infographic on your website: Source: Text Marketer Bulk SMS Services...
- Mobile Marketing and Mainline Menswear – the perfect fit
Retail and mobile marketing go hand-in-hand and Mainline Menswear are reaping the rewards. Mainline Menswear launched in 2002 and have...