Yes you guessed it, this post does have some connections to Christmas but don’t worry. Throughout this post we’ll try to refrain from referring to the Merry word. Much like you we’re sure, it’s way too early to break out the ‘C word’
However around the office we are starting to hear slight murmurs of the ‘C word’. A colleague in the office said upon visiting his little nephews last week, that every single advert that came on the television was greeted with “I would like that for Christmas” or “Daddy can I add that to my Santa list”
This is a story that we are sure most of your are familiar with, and you have probably been playing the “I am going to call Santa” card when they play up for a while now – if not we recommend it highly.
While early festive talk like the above is often reserved for the kids, it seems that many adults are now planning our gift lists, sourcing the best deals and getting ready for the festive period. While you may not be talking about it yet, you’re thinking about it, whether it’s a way to spread the cost or simply beat the queues.
Online retailer Ocado has already released their festive food delivery dates with spaces for ordering and booking food deliveries starting as early as October 8th. Waitrose has also said they will be opening festive booking planners from October 15th.
According to research published by the Daily Mail, October 24th is now our favourite day to start hitting the shops before December, with 41% of Britons starting their Christmas shopping on and around that date.
Across the pond there seems to be even more October spending happening, with Oracle Marketing Cloud and Edison research stating that the majority of Americans get their festive shopping done in October.
The month of November of course brings with it the anticipation of offers for Black Friday, which last year saw British pre-Christmas shoppers spend an estimated £810 billion online (IMRG). It seems the last Friday of November can bring everything and more for both retailers and shoppers with a boost to end of month profits and great savings on presents to put under the tree.
It is estimated that 44% of shoppers used a smartphone to make a purchase during the Christmas shopping season last year, however this year has seen M-commerce grow even stronger and more popular, so many predict that number to be even higher this season.
They say Christmas gets earlier each year, so make sure you’re appealing to that eager customer who is always on the hunt for those early holiday deals.
Orange maybe the new black, and it seems October is the new December.
- Black Friday – lessons in mobile mania!
Twitter, Facebook, YouTube and the TV exploded with viral vids and breaking news of shoppers fighting over the best deals...
- The 12 texts of Christmas
The mornings are getting colder, there is a dusting of snow on your garden’s footpath and the windscreen of your...
- Make Christmas work for you with SMS
Preparation is the key to keep your business running during the Holiday season of endless parties, excitable kids, annoying relatives...
- Mum’s the word this March
There are more than 2 billion Mums in the world, making up just over 30% of the world’s population, but...
- Messages are lining up for a bumper Boxing Day – don’t miss out
The trousers are slightly tighter and the house is slightly messier, but that still doesn’t stop the Great British public...
- Digital dilemmas – Choosing between money off or percentage discounts?
British shoppers love a good deal and are always on the hunt for the latest bargain. The word ‘SALE’ can...
- Ecommerce retail marketing: SMS vs Email the facts
Some years ago it would’ve paid to hedge your bets on how the traditional brick-and-mortar shops were going to get...