Spectacular Spring Sale

10% Free SMS - find out more here

Easter is eggcellent news for retailers

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

Easter is here and with Easter comes chocolate, bunnies, Easter egg hunting, the sun (most of the time) more chocolate and a 4 day weekend – which is always great news for retailers.

Easter is worth around £500 million for UK retailers
(IDagency.com)

Easter as we all know, is a time for the kids to try and eat their way through as much chocolate as possible and for pictures of fluffy cute bunnies to be posted around – however it is not just kids who are on the hunt over Easter, we all like a bit of a shop on a Bank Holiday!

Maybe it’s just our excitement for the four day weekend, or the feeling that summer is on its way, but when it comes to the Easter Bank Holiday we all seem a little bit more generous with our money and those purse strings seem to get loosened a little.

Research seems to suggest that the earlier Easter is, the more we spend…

“The earlier dates for the long weekend traditionally link to positive effects for retailers and with consumer confidence high, we expect shoppers to respond with their feet”
Diane Wehrle, insights director at Springboard.

Easter is not just about chocolate bunnies, Gatwick airport had its busiest ever Easter in 2015 with many Brits ditching the chocolate eggs for a beach towel and some sun cream – and who can blame them.

So if you haven’t scheduled a campaign to send out this Easter then maybe it’s time you did, because it looks like the UK is planning to spend big again this year and not just on chocolate.
Easter mobile statistics in a marketing infographic

Source:


Related articles

  1. Easter – not just about chocolate and bunnies
    Although Easter is the preferred holiday for those with a sweeter tooth, it seems customers Easter holiday spending doesn’t just...
  2. Major retailers start Black Friday early
    We predicted it, and we’re sure you did too – some major retailers have already kick started their Black Friday...
  3. We wish you all a very Merry October
    Yes you guessed it, this post does have some connections to Christmas but don’t worry. Throughout this post we’ll try...
  4. Black Friday – sales, sales and more sales! How best to be heard
    Black Friday has become a sale, offer and discount phenomenon. It has taken the retail industry by storm in America...
  5. Your marketing calendar – the must send days
    The retail/ecommerce marketing calendar has begun it’s countdown… And now everyday is an important one for retailers in their preparation...
  6. Mum’s the word this March
    There are more than 2 billion Mums in the world, making up just over 30% of the world’s population, but...
  7. Goodbye loyalty cards… Hello loyalty SMS
    Recently we have seen a lot of talk about brands launching new loyalty schemes and ones which seem to signal...