There are few sporting events that have the same ‘wow factor’ as the Olympics and Paralympics. And although we’ll never admit to anything being better than London 2012 - we’re definitely excited to see what Rio has in store.
The TV takeover from entertainment to sport is universal when it comes to the Olympics, and this year it’s thought that nearly two-thirds (64%) of Britons that will watch the Olympics on TV will use an internet-connected device at the same time (RadiumOne).
This is nothing new, in fact, it’s how many of us watch TV these days. One eye on the screen and the other looking up what program you recognise that person from. Some may think of it as a distraction whereas others hail it as a mini encyclopaedia, but no one can deny the usefulness and the necessity of having a mobile phone.
At a time where the public is incredibly motivated to be more active and take up a new sport, a little SMS incentive can be their first step from the couch to athletic superhero. It’s even easier when their phone is already in their hand as well.
SMS has been making it easier for gyms and fitness clubs to update their members with new classes and courses, special deals and events. It’s also a great way of reaching past members and offer them a special re-joining fee.
“Hi, Jean. Have you been inspired by TeamGB? Our swim sessions have 15% off until August 31. Come and make a splash!”
Gyms are not the only industry able to encourage the motivated public to get to their feet. The best sports equipment can come with a big price tag which can put off newly inspired beginners. A well-timed SMS can see your offer swept up in a matter of minutes.
“Fancy yourself the next Robin Hood? You can now hire our bows as well as buy. View our range here”
Of course, it’s not just going to be the sport that’s going to be captivating us but the sunny sights of Brazil and South America. While some of us will be inspired to do something active, some of us will just be yearning for an exotic trip away for the next holiday.
You can see how Flight Quotes have been successful with SMS here.
- Amey Enforce Safe Driving Message With Text Campaign
Leading public service provider Amey, has come up with a cunning idea to make sure that its team of field...
- Engage with your customers during the London 2012 Olympics
… and get more business! This is a fabulous way to engage with your customers in a non-sales way but...
- The perfect SMS marketing campaign
Well we all know there is no such thing as perfect, however we can certainly look at how to send...
- SMS Campaign Watch – Part 2. Frijj Text to Win Competition
Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following...
- We Text More Than We Chat, Research Reveals
I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with...
- The triple M plan – your mobile, media and marketing strategy
Let’s start with that mighty mobile device sat in your pocket or hand right now – your phone. Phone sales...
- Why timing is crucial for your SMS campaign
We often get asked for the best time to get the most from an SMS alert or text marketing campaign....
- Love it or hate it – World Cup 2014
The long wait is nearly over, we are now only days away from one of the world’s biggest global events....
- No one likes staring at a blank screen – example SMS messages
If you’re lacking inspiration on how to get your message across in 160 paltry characters, have a look at our...