Life is full of challenges, and so is business. But it is how we adapt and respond to these challenges that determines how we continue, and if we are to succeed or fail.
However sometimes we don’t even need to be presented with a challenge or even a problem, but our lack of vision or our ignorance to changes in technology or methods and resistance to change, can result in our downfall – this is no more clearly outlined than in the story of Nokia.
The mobile phone and tech giant once had a complete hold of the mobile phone market, and there seemed to be no other realistic competitor or alternative to them. However, they have plummeted to failure. When they once had more than half of the global mobile phone market share, they now have less than 3%.
A very teary eyed and dejected management team sadly took the stage during a press conference, where the Nokia CEO finished his speech with the following…
Nokia’s resistance to change, to try new things and missing out on learning new methods, ultimately led to their downfall.
Can your business be accused of the same? Have you changed or tried new methods? Have you got up-to-date with what the average modern day/future customer wants?
The mobile phone has changed the way we can market ourselves to our customers, but more importantly… Our customers have changed their preference in the way they want to get marketed to by our businesses.
75% of millennials prefer SMS messages for offers, surveys and deliveries (OpenMarket)
77% of customers have a positive perception of companies who use text messaging (OpenMarket)
So, although you might not see any issue in the current ways you are marketing your business, we remind you of the quote above, “we didn’t do anything wrong, but somehow, we lost”.
You don’t have to be doing anything wrong, all can seem fine, but if your competition hits on a trend, wave, or a new method, you could lose out and be left behind and end up being discarded – 7 out of 10 retailers are still missing out on SMS
Now SMS is not a trend, it’s something that is here to stay. And it’s popularity and uses are growing by the day… So the sooner and better your business can capitalise on the customers mobile phone preferences, like text message marketing, the better.
And who knows, ignoring SMS might just be that very expensive mistake.