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Getting the most out of the January sales

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Sure, Black Friday was only a couple of weeks ago, and Christmas was yesterday, right? Wow, how time does fly! Well, we hope your marketing plans for both events went well and sales were through the roof.

But now we must look forward to the next event, and the next event has already started, January sales. Most of them have already begun and people are looking for those great sales they can spend the £20 on they got from their Nan.

If you thought that Black Friday and the Boxing day sales were good enough and people stopped spending in January think again, sales volume for January in 2016 were bigger than the sales volume in December 2015.

Sales volume in January 2016 rose 2.3% compared to December 2016
Source: Office for National Statistics

It is not only high-street shops that benefit from January sales, but car dealerships. MG Motors UK saw an increase of a massive 132% in January 2016 compared to January 2015. BMW also saw an increase in cars sold by 4% in January 2016 compared to January 2015.

If you have stopped your January sales, what are you thinking? There is still time to start, set up an account with us now and get sending.

Now for those who have carried on with the January sales, we hope they are going well, but wouldn’t it be great if you could “mega boost” your sales and get even more customers this January.

Well, you can, below is a few stats about why mobile marketing is fantastic and why you should be using it;

- It takes the average person only 90 seconds to respond to a text message

- 40% of online sales are now made using a mobile phone

- Text messages have a 98% open rate and 90% of these are read within 3 minutes of being received.

Still not convinced why SMS marketing would work for you? See our 5 great retail marketing success stories post on 5 retail stores that saw a great return on investment with SMS marketing.

We hope you are now convinced but we are not going to stop there, we will now help you get the best out of mobile marketing, you can read our 25 tips and tricks of mobile marketing which will provide you with some helpful tips when sending a text message out. We also know that no one likes staring at a blank screen and have created a blog with some examples on.

Not satisfied, well below is a few example text message that you can use this January;

- Have you got the back to work blues? Why not head to our store and save with our 50% off deals www.retailstore.com.

- Get your dancing shoes on this January – 30% off all shoes (not just dancing shoes) at www.shoeshop.com and use promo code SHOE10 to get another 10% off.

All the above points to a very big January and a month you really shouldn’t miss. If you have however read all of this and still not signed up to an account, sign up now and we will give you 10 free credits to test with and once you have done testing use our great double up offer to get text messages at 1.65p.


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