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Getting your customers to opt-in and collecting data

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Collecting customer data has always been an important part of any business, being able to send your customers important news, sales and offers by email or text has always been a valued method of communication by every business.

With the new GDPR rules and regulations hot on everyone’s lips at the moment, opted-in customer data has just become even more valuable to businesses. So we thought we would take a look at how you can get your customers to opt-in.

Side note – all your existing customers data should already be opted-in. You will need to be able to provide proof that a customer has opted-in and explain to them clearly why you are taking their email address or mobile phone number. For more details please read of GDPR post here

In-store and social media promotion 
Get your customers to text you and opt-in. Tell them what they are signing up for and maybe give an incentive…
Getting customers to opt-in

Get a tick box added to your sign up form or shopping cart
Ask for your customers mobile phone number in the sign up process or shopping cart checkout, and then at the end of the form/basket, have a tick box stating that they are allowing you to send them exclusive offers and news by text message.

Run a competition to get opt-ins
Sometimes the smallest of things can just feel a little too much effort for some people and they end up not bothering – but if there is a prize at the end then hey presto! So why not either run a competition asking your customers to opt-in and one lucky opt-in winner will win a prize (why not jazz it up by using a SMS Web Page).

Or you could offer every customer who opts-in a 10% off code – might seem like an outlay at the start but in the bigger picture, who will have a larger database of numbers that you can further market to in the future.

Add a Form-2-SMS section onto your website 
One of the easiest ways to get customers to opt-in is by placing an SMS Form-2-SMS section on your website. Simply have mobile phone number field and ask your customer to sign up to your exclusive marketing messages filled with great news and offers.

We have already got the code written for you – checkout our Form-2-SMS page here

Here are just some of the ways you can get your customers to opt-it and sign up for your marketing messages, there are plenty more ways and some are highlighted in this free eBook – How to collect your customers data.


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