SMS marketing is a marketing channel, much like email marketing, that allows businesses to message customers with marketing messages through SMS, or more commonly known, text messaging.
These marketing messages can vary from promotional messages, product launches, new lines, sales, offers and more.
In the modern business world there are lots of ways to market and advertise your business, and SMS marketing is another one of those ways. However, it can do much more than that…
SMS marketing is the perfect modern way to communicate with your customers.
In this modern fast paced world, people want to communicate in a way that suits them, a nice quick, convenient way that fits with their lifestyle. And that is exactly why SMS marketing is now so popular amongst customers and businesses.
Positives for customers
We all love our mobile phones. They never leave our side, they are our new trusty best friend that we take everywhere with us. They not only capture our everyday life, but they also help us through it. Our mobile phones is the Swiss army knives of human life, they let us take photos, set alarms, check our bank balance, make payments, listen to music, read books, watch films, turn our heating on… This list could go on and on. But basically, SMS marketing is the perfect way for us to communicate, it’s instant, quick and convenient.
Positives for businesses
It’s quick, easy and convenient for businesses too. They can send out large bulk SMS messages all at once in the click of a button. They can then track who clicked their links and see who has unsubscribed from their messages.
- 98% of all text messages get read (Source: Gartner)
- 95% of all texts are read within 3 minutes (Source: Forbes)
Which means businesses love SMS marketing because they can virtually guarantee that their messages will get read instantly!
What businesses use SMS marketing for
There are lots of ways businesses are using SMS marketing, whether that be through an SMS API or an online SMS Web Platform.
- A new product or service
- Sale or offers
- Delivery updates
- Appointment reminders
- Important news
- Customer Service
Basically SMS marketing can help businesses with anything and everything!
Now you know what SMS marketing is, have a read about how effective it is here.
So if you want to give SMS marketing a try with your business, then sign up here for free, no contracts to sign or minimum terms. Just simple low-cost SMS marketing.
- Business owners and marketers – it’s time we talk about mobile marketing
As business owners, marketeers or even salesman, we are always looking for ways to market our business more effectively, efficiently...
- How can SMS marketing predict the future for your new business?
The one million pound question: Where do you see your new business in 12 months’ time? Now where’s Mystic Meg...
- 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to...
- 5 reasons why you’re not using SMS marketing
It’s safe to say that mobile marketing has taken the world of business and marketing by the scruff of the...
- Top 10 reasons why SMS should be in your marketing plan
You want to communicate with your customers, of course you do, it’s fundamental to all businesses and industries. Are they...
- The Truth About SMS Marketing vs Email Marketing
A hefty title to live up to but let’s give it a go. What’s “Marketing”!? Probably one of the most...
- How Do UK Businesses View SMS Marketing?
Text messaging is now seen by UK businesses as a vital communication tool and 65% of us send business texts...
- Email vs SMS marketing. Let the battle commence…
We have pitted these two huge heavyweights of the business marketing world up against each other before… Take a look...
- What SMS can do for your business
Now when you think of a business using SMS, what do you think of? Sending you a text message about...