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What is SMS marketing?

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SMS marketing is a marketing channel, much like email marketing, that allows businesses to message customers with marketing messages through SMS, or more commonly known, text messaging.

These marketing messages can vary from promotional messages, product launches, new lines, sales, offers and more.

What is SMS marketing

In the modern business world there are lots of ways to market and advertise your business, and SMS marketing is another one of those ways. However, it can do much more than that…

SMS marketing is the perfect modern way to communicate with your customers.

In this modern fast paced world, people want to communicate in a way that suits them, a nice quick, convenient way that fits with their lifestyle. And that is exactly why SMS marketing is now so popular amongst customers and businesses.

Positives for customers
We all love our mobile phones. They never leave our side, they are our new trusty best friend that we take everywhere with us. They not only capture our everyday life, but they also help us through it. Our mobile phones is the Swiss army knives of human life, they let us take photos, set alarms, check our bank balance, make payments, listen to music, read books, watch films, turn our heating on… This list could go on and on. But basically, SMS marketing is the perfect way for us to communicate, it’s instant, quick and convenient.

Positives for businesses
It’s quick, easy and convenient for businesses too. They can send out large bulk SMS messages all at once in the click of a button. They can then track who clicked their links and see who has unsubscribed from their messages.

- 98% of all text messages get read (Source: Gartner)
- 95% of all texts are read within 3 minutes (Source: Forbes)

Which means businesses love SMS marketing because they can virtually guarantee that their messages will get read instantly!

What businesses use SMS marketing for
There are lots of ways businesses are using SMS marketing, whether that be through an SMS API  or an online SMS Web Platform.

- A new product or service
- Sale or offers
- Notifications
- Delivery updates
- Appointment reminders
- Important news
- Customer Service
- Support

Basically SMS marketing can help businesses with anything and everything!

Now you know what SMS marketing is, have a read about how effective it is here.

So if you want to give SMS marketing a try with your business, then sign up here for free, no contracts to sign or minimum terms. Just simple low-cost SMS marketing.


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