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What the latest Ofcom marketing report says about mobile phones

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According to the latest Ofcom report, we absolutely love our mobile phones, not exactly like we needed a report to tell us that. We can’t go a few minutes without checking them. There is even a name for the fear of being without your mobile phone, Nomophobia – don’t believe us, Google it.

46% of adults said the media device they would miss the most was their mobile phone (Source: Ofcom)

According to TouchPoints research; “62% of people say they could not live without their mobile phone (rising to 78% among 25-34s), 55% never turned their mobile phone off (also highest among 25-34s, at 71%) and half (50%) felt they needed to have their mobile phone with them at all times.”

Since the iPhone was released in 2007, smartphones have rapidly improved and we don’t just use our phones for texting or making phone calls anymore, we can now do almost everything with them. We can easily shop online, unlock your car, and much more.

Smartphones are now more popular than desktops and our smartphone usage has now overtaken desktop usage in homes across the UK.

Mobile Ofcom stats

So why is our love for our mobile phone so good for businesses?

Well the main reason is because it is so easy to get in contact with customers on. Seeing as our mobile phone doesn’t leave our side, day or night, there is no better way to communicate with customers than sending them a text message.

The number of calls made on mobile phones has fallen and comparing text marketing to email marketing, text marketing comes out on top 99 times out of 100. It has been a constant winner since it was first introduced.

75% of people would like to have offers sent to them via SMS (Source: Digital Marketing Magazine)

Your customers want to receive text messages from you and with SMS having a 98% open rate and with 90% of messages being read within 3 minutes, SMS almost guarantees that your message is read. SMS also has a huge response rate, almost 8 times higher than email. All this hugely increases the chance of a purchase or your required action taking place.

Below we have added an infographic to show you how much we love our mobile phone and why more and more businesses are now seeing the importance of including the mighty mobile phone in their marketing plans.

Mobile phone love infographic


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