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Last minute Black Friday tips

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The Super Bowl of sales is almost upon us, but wait, you haven’t planned how you are going to promote your Black Friday sale. Well don’t worry because SMS marketing is such a powerful and simple marketing tool, it will take you no time at all to tell all your customers about your Black Friday sale and start those sales rolling in.

The great thing about SMS marketing is how easy it is to use. It doesn’t require you to create any elaborate images like an email, or add any complicated HTML for your website, you can pretty much type your message, select your contact group, set your sender ID, and click send – a very simple 4 step process.

So why is SMS marketing a perfect fit for Black Friday?

Black Friday tips

By sending your customers a text message you will almost guarantee your message is read, and with smartphones being just as capable of online shopping as a computer or laptop, then the process from sending a message, clicking the link on a mobile phone, and searching your website is smoother and better than ever before.

There is no need after your customers have read your message to go to a computer and purchase, it can all be done from your customers smartphone.

With this in mind, to help you get the most out of your Black Friday sale we have added our 4 top tips below.

Tip 1 – Send your customers an SMS
If you haven’t started your Black Friday sale, as soon as it starts, send all your customers a text message telling them it has started, what they could buy, how much they could save, and how they can buy your products.

Even if your sale has already started, some of your customers may not be aware of it, they may be ready to shop elsewhere, so again send them a message telling them that your Black Friday sale is live and is better then everyone else’s.

“Black Friday Begins – Our huge Black Friday Sale has begun, so if you are looking for a wide range of gadgets with huge savings of up to 60% off, come visit is us in store or shop online at www.link.com”

Tip 2 – Send your customers an SMS on Black Friday
Of course you want to tell your customers about your offer on Black Friday, millions of pounds are spent in the UK alone on the day.

Remember though because it is such a big event, pretty much every business is running a Black Friday sale, so you may need to think out of the box to get people to come to your store or shop online. A simple prize giveaway along with the massive savings could be the trick.

“Black Friday is here, so come and visit us in store or online and save up to 40% off everything www.link.com. We also have a hook a duck game in store where you could win a £200 voucher along with other prizes.”

Tip 3 – Don’t forget Cyber Monday
It’s not just all about Black Friday, Cyber Monday is a huge day as well with £968 Billion being spent in 2015 and £1.1 Billion being spent in 2016, (Source: The Mirror) with Cyber Monday in 2017 thought to be even more.

Whether you are doing a separate Cyber Monday sale or your Black Friday sale is just extending to the Monday, sending your customers a text message on Cyber Monday is a must.

“Just because it’s not Black Friday anymore doesn’t mean you can’t save. Our Cyber Monday sale is on and you can continue to save up to 30% on all online purchases www.link.com”

Tip 4 – Send your customers an SMS on the last day of your sale
This is a must for all your sales, on the last day of your sale send your customers a text message informing them that they only have a matter of hours to make a purchase and save money. This is a great way to get those last few sales and nudge people who may have forgotten when your sale is ending.

“Our Black Friday sale is ending tonight at 12:00pm, so make sure you purchase before then and save up to 50% of selected products www.link.com”


If you haven’t already got an SMS account, sign up now and get set up and sending in a matter of minutes. Or if you would like any advice on your Black Friday sale, then give us a call on 0117 205 0202.

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