We all know the last quarter of the year is where the retailers usually make the lion share of their sales, Black Friday, Cyber Monday is quickly followed by the Christmas festivities – making it a Golden Quarter for retail where they can often sink or swim.
For many years now, marketing, tech and business experts have been saying that this year is the year of the mobile, and the truth is, it has been for the last decade or so. The mobile has changed the way we shop, communicate and live. It is now the preferred device for many things, from shopping to banking, and the list of the tasks you can complete on a mobile is endless.
Now the smartphone is really motoring on and leaving its competition of the desktop and tablet, far far behind. In the UK, the number of people using their smartphones to make purchases in the build up to Christmas has increased by 44% compared to 2017 (Source: Ve).
In 2017, 39% of Black Friday sales came through the mobile phone, making it the dominant preferred choice of the shopper over desktops and tablets (Source: IMRG). Ve’s Global report has predicted an over 50% rise in mobile sales for the Black Friday 2018 weekend.
Mobile now registers more sessions than both desktop and tablets combined (Source: Ve Global)
“UK retailers are beginning to meet the mobile-first expectations of the modern online shopper and in good time, given the continued demise of the desktop PC and even the tablet – all of which are fading towards irrelevance as the mobile experience improves”
David Marrinan-Hayes, CEO at Ve.
There really doesn’t seem to be any slowing down in the unstoppable juggernaut that is the mobile phone. However it is still not too late to start your mobile marketing journey, and here at Text Marketer we can help you construct the perfect mobile experience for your customers.
Our online platform Message Box, has all the tools and features that any retailer or marketer would need, from sending large mobile marketing campaigns and URL links, to analytics, SMS surveys and beautiful bespoke image based SMS Web Pages.
So sign up today and let us help you make the most of this mobile shopping revolution.
- Cyber Monday 2017 – The Five W’s
By now you should be ready, or already well underway, with your Black Friday sales and marketing plans, and with...
- 1 out of 4 shoppers came through SMS marketing
We knew SMS was good, but this good? Even we were surprised! The Black Friday madness is now behind us,...
- UK online sales grow overall because of mobile purchases
Website visits and sales in the UK have been increasing year-on-year, and that has largely been down to the mighty...
- Black Friday – sales, sales and more sales! How best to be heard
Black Friday has become a sale, offer and discount phenomenon. It has taken the retail industry by storm in America...
- Cyber Monday – bigger than you think
Cyber Monday often gets forgotten in all the crazed madness of Black Friday – however it certainly shouldn’t be overlooked...
- SMS is for life, not just for Christmas
Christmas is a wonderful time of the year, and not just because of Santa (yes, he is real) but because...
- SMS is guaranteed to deliver this Christmas
I don’t think anyone can take anything away from Rudolph, he does an amazing and unbelievable job of delivering presents...
- Cos it’s the most mobileful time of the year – Xmas marketing tactics
The reindeer are getting ready, the elves are working overtime and the festive Christmas jumpers are getting sewn – it...