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Pre-Christmas smartphone spending increasing by over 40%

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We all know the last quarter of the year is where the retailers usually make the lion share of their sales, Black Friday, Cyber Monday is quickly followed by the Christmas festivities – making it a Golden Quarter for retail where they can often sink or swim.

For many years now, marketing, tech and business experts have been saying that this year is the year of the mobile, and the truth is, it has been for the last decade or so. The mobile has changed the way we shop, communicate and live. It is now the preferred device for many things, from shopping to banking, and the list of the tasks you can complete on a mobile is endless.

Smartphone Christmas shopping

Now the smartphone is really motoring on and leaving its competition of the desktop and tablet, far far behind. In the UK, the number of people using their smartphones to make purchases in the build up to Christmas has increased by 44% compared to 2017 (Source: Ve).

In 2017, 39% of Black Friday sales came through the mobile phone, making it the dominant preferred choice of the shopper over desktops and tablets (Source: IMRG). Ve’s Global report has predicted an over 50% rise in mobile sales for the Black Friday 2018 weekend.

Mobile now registers more sessions than both desktop and tablets combined (Source: Ve Global)

“UK retailers are beginning to meet the mobile-first expectations of the modern online shopper and in good time, given the continued demise of the desktop PC and even the tablet – all of which are fading towards irrelevance as the mobile experience improves”
David Marrinan-Hayes, CEO at Ve.

There really doesn’t seem to be any slowing down in the unstoppable juggernaut that is the mobile phone. However it is still not too late to start your mobile marketing journey, and here at Text Marketer we can help you construct the perfect mobile experience for your customers.

Our online platform Message Box, has all the tools and features that any retailer or marketer would need, from sending large mobile marketing campaigns and URL links, to analytics, SMS surveys and beautiful bespoke image based SMS Web Pages.

So sign up today and let us help you make the most of this mobile shopping revolution.


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