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How businesses can build their own mobile solution for less: Part 1

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For most businesses, investing thousands of pounds in a mobile solution that gives them everything they and their customers want is just not possible. But with the huge increase in the popularity and usage of mobile phones, it is almost becoming an integral part of any successful business to have a mobile solution, which for small businesses can be a real headache.

Smartphone ownership stats 2018

Thankfully having a mobile solution doesn’t have to break the bank and you can build your own mobile solution with all the tools and products that we provide for you here at Text Marketer. No need to spend thousands of pounds on a fancy solution, just use good old SMS.

What you need to do
A mobile solution needs to allow businesses to communicate with their customers, allow customers to easily connect with the business, quickly collect feedback and multiple ways to collect customers information.

To do this there are 4 key areas below that you will need to select at least one way of using SMS from each. Once this is done, you can start planning on how you are going to use your new mobile solution in part 2.

1. Communication with customers
With 75% of people wanting to have offers sent to them via SMS (Source: Digital Marketing Magazine) the perfect way to communicate with customers is through SMS. But offers aren’t the only thing that customers want to receive via SMS.

Marketing and sales messages - Yes probably the most effective way to communicate with your customers is to send them a marketing or sales message. Promoting your sale or new service in a simple SMS message can really boost sales.

Updates and info - Update customers by sending them a text message, whether it is an update about an event, items that are now back in stock, digital receipt, or even just providing them with information on closing times are just a few ways you can use SMS to update customers.

Reminders - SMS can be used as a reminding service, and because 98% of all messages are read you know your reminder message will be seen. You can remind customers of late payments, renewal dates, or their appointments.

2. Customers connecting with you
Not only do customers want to hear from you, they want to be able to connect with you in an easy method that’s fits around their busy days.

SMS chat - An SMS chat service is a great way to do this, you can simply allow customers to text you using a virtual mobile number and you can either reply using Email2SMS or through our online platform. From there you can have a full conversation through text messages, meaning the consumer can reply when it suits them best.

Keyword - A keyword can be used in multiple scenarios to allow customers to get in contact with you. You can use a keyword for competitions, allow customers to text it for out of stock updates, or a support service where a customer texts your keyword and a support agent can get back to them.

3. Collect feedback
The third step to a successful mobile solution is to be able to collect your customers feedback, a daunting task for many but an imperative one.

SMS Survey - The best way to collect feedback is with an SMS Survey, simply send an SMS Survey to customers after they have purchased, interacted with you, or at the end of the month and with a higher response rate than email, watch the feedback come rolling in.

Keyword - Sending a survey to customers is good, but you need to give them an option to leave feedback in their own time. By using a keyword and asking customers to text your keyword followed by their thoughts gives customers that easy option to leave feedback.

4. Collect customer data
The final part of any successful mobile solution is to collect your customers and potential customers information. This will then allow you to send them a message, surveys and communicate with them better.

Form2SMS - Using our Form2SMS feature you simply add the pre-made code to your website, which will generate a sign-up box where users can enter their details to receive SMS messages from you.

Keyword - Again a keyword can be used to collect mobile numbers, email addresses or any personal information you need. Ask customers to text your keyword followed by their email address or any other information you require, with it all being sent to your SMS account.

 

Once you have read up on everything and decided with areas you are going to use in your mobile solution, you can move onto part 2.


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