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Why you need to send a promotional marketing message out for Father’s Day

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Father’s Day is almost here, and consumers are rushing around trying to find the perfect gift. For retailers it has always been a popular day, however we tend to spend 3 times more on Mum’s than Dad’s on the retrospective days (Source: The Drum), but with UK consumers thought to have spent £799 million in 2018 on Father’s Day, it is still a day not to be missed for retailers across the UK.

A large majority of this spend has come in the form of online shopping, both from computers and mobile phones. In fact, in 2017 the 64% of the UK public said they were going to do most of their Christmas shopping online compared to just 36% in-store (Source: Abobatoo Life Ltd).

The reason behind the popularity of online shopping is largely down to our favourite little device, (or sometimes not so little) the mobile phone, with more people using a mobile phone now more than ever.

82% of UK consumers used a mobile phone in 2005 compared to a staggering 94% in 2017 (Source: Ofcom)

With access to the internet through our mobile phones and returning items bought online made easy, online shopping is now more widely used than ever before. If you want to get the most out of the huge Father’s Day spend, it is vital that send all your customers promotional messages.

If you aren’t convinced already, check out some more facts below.

Fathers Day 2019 stats

If you want to make the most out of Father’s Day this year, send them an SMS message and watch the sales come rolling in. If you need any help or advice with your SMS campaigns, feel free to give us a call on 0117 205 0202 and one of our expert team can lend a hand.


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