Example retail SMS marketing messages

William Shakespeare, Roald Dahl, and Jane Austen have never had a problem creating amazing content. If alive today they would probably be the best people to talk to about the content of your message you are sending to your customers.

Now you may have a Shakespeare or a Hemingway in your business, but for those who don’t, it can be hard to write a message that grabs customer attention and purchase from you.

In essence, there is no ‘perfect’ SMS messages, as it can depend on a million things, well maybe not that many, but still quite a few. It depends on what you are trying to achieve, is it a sale, a phone call, just to inform customers. Who you are messaging, adults, teenagers, male or female. Is it a formal or informal message and so on.

We understand that all businesses are different, some are fully fledged, know exactly what they are doing and don’t need any help. But some are just taking their first steps into SMS and need a little helping hand.

Below we have put a whole bunch of example SMS marketing messages just for retailers, all in 160 characters or less. We have split them into 3 groups, Sales and Marketing, Delivery and Notifications, and Personalised Messages.

Feel free to copy or adapt any of these and see them work their magic – remember to put your specific opt-out code at the end of each marketing message, by clicking the ‘Stop’ button, so customers can opt out if they don’t want to receive your messages anymore.

Example SMS retail messages

Sales and Marketing

  • Get an EXTRA 15% off all French Connection items. Limited period only. In-store & online at www.link.com
  • HUGE SUMMER SALE – 40% off all swimming shorts, bikinis, shorts, vests and more. Order online today www.link.com
  • Why go anywhere else when you could come to Best Mums Store to get your Mother’s Day presents. Flowers, cards, cuddly toys, we have loads to offer.
  • You deserve a treat! That’s why we are letting you know about our fantastic sale – just used the code SALE5 at www.link.com
  • 20% off in-store purchases this weekend only. Show this text in-store and get 20% off your purchase. Can be used on multiple purchases.
  • Fancy a treat? Well, we currently have a sale on so why not treat yourself – you deserve it! www.link.com use the code TREAT4ME
  • Limited time only! We have a flash sale on where you can grab 20% off everything whilst stocks last! Visit www.link.com

Delivery and Notifications

  • Your order is on the way. We are pleased to let you know your order has been dispatched and will be with you in the next 2-3 working days.
    Postman Pat and Jess are out delivering your parcel today and will be with you between 12:30pm and 3:30pm.
  • Hi Claire, those red shoes you were after are now in stock. To buy them follow the link www.link.com
  • Hi this is Pillows Direct. Your pillows will be delivered between 2:30pm and 5:30pm tomorrow. To change your delivery time, follow the link www.link.com
  • New store opening today! We have our new store opening today at 10:00am in Liverpool. So why not come along and get some great deals.
  • Delivery of 3 curtain rails will be delivered between, 9:00am and 12:00pm Wednesday. Not going to be in? Follow the link to change delivery time www.link.com
  • Hi Bill, we noticed you left some items in your basket. They will be there for the next 48 hours, or you can follow the link and finish your order www.link.com

Personalised Messages

  • Hi Sam. The Johns Shoes VIP sale is TODAY! To claim your 50% off code, follow the link and log into your account and use the code VIP50 at checkout www.link.com
  • Thanks for buying those super speedy running shoes Simon. We know you will love them and be running like Usain Bolt soon. We hope to see you again soon.
  • Hi Barbra, to say thank you for your recent purchase here is an exclusive special 10% off code just for you – visit www.link.com and use the code 10BARBRA
  • Happy Birthday Tim! We have a very special present just for you – 40% off everything for today only! Just use the code BDAYTIM at checkout www.link.com
  • Steve, you have style. That 3-piece suit will look great on you. Why not choose some shoes to go with it, we will even give you 30% off www.link.com
  • Morning Amy, thank you for your first purchase – we hope you like it! To welcome you to the family, here is a special 20% off code AMY20 www.link.com
  • Happy First Purchase Anniversary. It has been 5 years since your first purchase, so as a thank you, we are giving you 50% off your next purchase www.link.com

We hope that these example retail SMS messages will come in handy inspiring your next SMS marketing campaign, but to really bring your plans to fruition, try out the Text Marketer platform for free today!