The art of crafting compelling SMS campaigns

SMS campaigns have emerged as a powerful tool in modern marketing, enabling businesses to engage with their target audience directly. However, to make a real impact it’s essential to master the art of crafting compelling SMS content. We’ve put together some of our best tips for creating content for your next SMS campaign.

Keep it concise and clear

In the world of SMS, being concise is key. With just 160 characters to play with, it’s crucial to convey your message succinctly. Keep the content focused and free from unnecessary fluff. Use clear, straightforward language that instantly communicates your value proposition. Avoid using jargon or complex terms that may confuse or alienate your audience. By keeping the content concise, you ensure that your message is easily understood and memorable.

Grab attention with persuasive language

To captivate your audience, employ persuasive language that compels them to take action. Use powerful words and phrases that play to the feelings of your audience – such as their desires or frustrations. Incorporate action verbs to encourage immediate response. Highlight the benefits and value that recipients can gain from your offer. Craft your message in a way that makes recipients feel like they are part of an exclusive opportunity or offer. Persuasive language helps to evoke emotions, making your content more memorable.

Personalisation for relevance

Personalisation is a key aspect of any good SMS campaigns. Use customer data to personalise your messages and make them more relevant to individual recipients. Address recipients by name to create a sense of familiarity and connection. Adjust your content based on their preferences, purchase history, or demographics. By delivering personalised offers, recommendations, or exclusive rewards, you demonstrate that you understand and value each customer as an individual.

Create a sense of urgency

One effective way to drive action in SMS campaigns is to create a sense of urgency. Incorporate time-sensitive offers or limited-time promotions to encourage immediate response. Use phrases like “limited time,” “act now,” or “last chance” to convey a sense of urgency. By generating a fear of missing out (FOMO), you motivate your audience to take action promptly, resulting in higher engagement and conversion rates.

Strong calls-to-action (CTAs)

A compelling SMS campaign requires a clear and persuasive call-to-action (CTA). Your CTA should guide recipients towards the desired action, whether it’s making a purchase, visiting a website, subscribing to a service, or participating in an event. Use action-oriented language that clearly communicates what recipients need to do next. Make your CTA stand out by using contrasting colours, bold or italicised text, or adding arrows or other visual cues. An effective CTA makes it easy for recipients to understand what they should do and encourages them to take immediate action.

Test and optimise

To maximise the effectiveness of your SMS campaigns, it is crucial to test and optimise your content. A/B testing can help you compare different versions of your SMS content to determine which performs better. Test different message lengths, CTAs, offers, or personalisation techniques to identify what resonates best with your audience. Analyse the results and iterate on your content to continuously improve its effectiveness.

Crafting compelling SMS campaigns requires a strategic approach to content creation. By following these best practices you can write engaging SMS content that drives results,  connects with your target audience, and boosts conversion rates.