Event promotion via bulk SMS: How to boost attendance

With Summer in full swing, many are making the most of the (slightly) better weather to promote their latest events, leading many event organisers to seek innovative methods to boost attendance. One tool that has proven to be effective is bulk SMS. With the widespread usage of mobile phones, using bulk SMS can significantly enhance event visibility and engagement for your event. So, let’s dig into how you can use this powerful channel to throw the biggest event of the summer! 

Incentives and offers

Incorporate exclusive incentives or early-bird offers for those who confirm their attendance through the SMS invitation. People are more likely to respond when they feel they are receiving special benefits or discounts.

For example, you might offer complimentary gifts for your first 100 sign ups (solidified by announcing the event via SMS before other channels), or perhaps priority seating for those who are existing subscribers. This can help entrench the value of your SMS marketing to customers by ensuring they feel they are entitled to offers and experiences your other customers aren’t.

Opt for two-way communication

Enable two-way communication with your attendees by offering them the option to respond to your SMS message. This opens the door for an array of conversations that can improve your customer experience: questions, feedback, RSVPs. These all help foster a sense of personal connection and pre-arrival engagement with the event that will encourage a higher attendance.

Utilise bulk SMS automation

Take advantage of SMS automation tools to schedule messages in advance. This enables you to plan a well-timed series of SMS reminders and follow-ups leading up to the event, keeping attendees engaged and informed.

Mobile-friendly event registration

Direct recipients to a mobile-friendly event registration page via your SMS message to encourage a quick conversion. By making the registration process simple, seamless and user-friendly you can encourage quick sign-ups.

Mass texting service delivering messages to group of people.

Provide updates to prompt action

Provide key updates before your event to ensure attendees are well informed of what’s going on. This can add a sense of urgency into your messages, such as with a limited seats reminder or an approaching early-bird deadline. Urgency prompts recipients to take immediate action, increasing the chances of higher attendance.

Plan timely reminders

Send timely event reminders in the days leading up to the event. This will help keep attendees engaged and prevent last-minute cancellations or no-shows. Take the opportunity to plan what your potential attendees will want to know and when. Use your reminders to feed relevant information to registrants at the right time to prevent the feeling of being overwhelmed.

Survey recipients for better information

By surveying your attendees after the event has finished, you can gather the information necessary to make your next event an even bigger success. SMS surveys can be a highly effective method of data collection, particularly if your attendees are already used to hearing about your events through SMS channels. This helps keep you ahead of the curve by always thinking of your next event.

In today’s fast-paced world, event promotion through bulk SMS offers a cost-effective and powerful way to boost attendance whilst streamlining your customer journey, creating a memorable experience for your attendees.

Why not start your Text Marketer free trial today and start promoting your next event in no time!