SMS marketing

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SMS Marketing basics: why personalisation matters

Using personalisation at scale means you can be smarter with your customer data and create ultra-targeted SMS campaigns for better results.

The SMS symphony: how to harmonise with email marketing

With our email inbox constantly saturated with marketing comms, SMS could be your biggest ally for reaching customers directly. Find out why email marketing and SMS marketing complement each other so well in our latest blo

Lay All Your Love on SMS: Your opportunity to win new business this Mother’s Day

It’s an important quarter for retailers, restauranteurs, aestheticians, and any customer-facing business with Valentine’s planning in full swing and Mother’s Day just around the corner. And with competition in the sector being fierce, it’s more important than ever to make an…

Break the one-time transaction curse using our 2024 marketing calendar

SMS marketing isn’t just about flagging customers down with promotional codes, VIP sales, and product recommendations. While those are both great ways to use SMS, we mustn’t underestimate the power of SMS marketing for injecting a little bit of personality into…

Texting your way to Black Friday triumph: 4 SMS marketing tips

Black Friday is just around the corner and businesses – just like yours – are keen to make the most of it by nailing their Black Friday marketing campaigns.  SMS marketing is a really effective marketing tool, and if you’re not…

SMS marketing: 5 tips for scorching summer sales

It’s no secret that SMS marketing campaigns are now outperforming most other marketing channels. If you are new to text message marketing or curious as to how it can help your business we’re here to help. Read on to discover why…

How to get text marketing messages across in just 160 characters

Why are text messages an effective means of marketing? Don’t underestimate the power of text marketing messages as it’s a very accessible communication tool for just about all of your potential customers. Character limits aside, we love to receive text messages.…

Social media vs SMS marketing: Which is better for your business?

In our day and age, mobile phones have taken over as the primary method of communication. It’s predicted that by 2025, 95% of the UK will own a smartphone.  This is why communications channels like social media and bulk SMS marketing…

10 text templates to use for your Easter SMS marketing campaign

It may feel like just yesterday you were planning your Christmas SMS marketing campaigns. And now it’s time to start thinking about the next big seasonal campaign – Easter. Here are some text templates to use for your Easter marketing campaign.…

SMS Marketing that’s hard to ignore

98 out of 100 people read text messages sent using Text Marketer. The other two don’t know what they’re missing.

Reach (almost) everyone in your list on the UK’s lowest-cost business SMS platform.

No contract. No sign up or set up fees

More attention-grabbing than email. Less intrusive than a phone call.

Text marketing isn’t the only tactic in town, but it is the most effective. 

While email offers get buried in promotional tabs, an SMS pings to the top of the pile.  While people are busy Googling the phone number rather than answering the call, an SMS delivers your message like an old friend.  It’s why more people open texts and respond quicker—often within 90 seconds. And it’s why people say things like this about Text Marketer:

This works so well it caused our website to crash due to sheer number of visitors.” – Santa Letter Direct.

Send your first SMS marketing campaign in 4 steps

Text Marketer is built for simplicity. There’s nothing to download. Once you’re on the platform, there’s no complicated setup or steep learning curve. Everything is designed to make it easy to run and manage your SMS marketing.

  1. Upload contact numbers from a spreadsheet (CSV file)
  2. Enter sender details so customers know it’s you. Or choose your free reply number.
  3. Write your SMS, personalise it and hit ‘Send now’ (or schedule for later)    
  4. Go to Analytics to view delivery reports and replies

Start your first SMS marketing campaign for free

No contract. No sign up or set up fees. *If you see a lower rate, we’ll match it.

Marketing that works for everyone

SMS is simple, timely and effective. For you and your customers.

For marketers in a hurry…

And for those who’d rather not worry…

Text marketing lets you contact customers when they want to be contacted, even when you’re not around to send the message. 

With Text Marketer automations you can write a text once and set it to reply whenever someone signs up, makes a purchase or needs a reminder. 

You can also schedule messages to send at a specific time (e.g., when your offer goes live) or drip-feed them in small batches. It’s our way of helping you “work” while you’re busy doing your own thing.

For teams on a budget…

And customers they want to build trust with…

SMS Marketing is accessible to every mobile phone with a working SIM card. 

So, you can message customers even if their favourite game is Snake and the most advanced feature on their device is FM radio. 

Plus, with Text Marketer you can use a shortcode or virtual number to collect replies and turn marketing into a conversation.

There’s an SMS for that

You can use SMS marketing in all kinds of ways to engage customers and keep them coming back. Here’s a little taste of what you can send.

– Season’s greetings

Increase loyalty by letting customers know you’re thinking of them during the holidays, from Christmas to Eid to Diwali to International Talk Like a Pirate Day.  

– A timely reminder

Keep customers in the know with updates on things like opening hours, orders, upcoming appointments, scheduled payments and customer service announcements. 

– A small favour

Make your customers feel valued and improve your service with multiple-choice feedback surveys and review links based on recent interactions or purchases. 

– Something special

Show customers they’re more than a number with personalised offers for special occasions like birthdays or anniversaries, or as a thank you for their loyalty. 

– Something unmissable

Create excitement and urgency with timely messages for your big sale, promotion, upsell, event or competition.

– Something worth returning for

Reduce cart abandonment and tempt shoppers back by reminding them what they’ve left in their basket, with an offer to sweeten the deal. 

– A helping hand

Build trust with security updates, password information, verification codes, tech support and opt-out messages that assure customers the important stuff is taken care of.

Don’t just take our word for it…

Papa Johns

“I would never have predicted such a high redemption rate. My weekly takings are up and I am now looking for more delivery drivers.”

Mainline Menswear

“Text Marketer contributed to a 27% rise in overall traffic, a 45% rise in direct traffic and a massive 93% rise in mobile traffic.”

Frequently Asked Questions

Why is SMS marketing so effective? 

The average open rate for SMS is 98%. That’s about 3x higher than email. Just saying. 

It also has an average click-through rate of 10.66%. That’s about 4x higher than email. 

But enough email bashing. Here’s what makes SMS effective:

  • Simplicity. Text messages are short and easy to read. They’re not bloated by videos and other media that make them inaccessible to non-smartphones. 
  • Familiarity. Every mobile phone can send and receive texts. SMS is how we engage with friends and family. A well-written text is more intimate than a social media post or email and less likely to be ignored. 
  • Speed. A text takes seconds to send and seconds to read. This helps give it a response rate that’s 5x higher than email. Sorry email. 

Is SMS marketing the same as bulk SMS? 

SMS marketing is the practice of sending marketing messages to customers via SMS. You’ll also see it called text marketing. 

Bulk SMS is a way to do SMS marketing. With bulk SMS, you can send text messages to multiple customers at the same time.

If you’re running an SMS marketing campaign for more than one customer, you’ll use a bulk SMS platform to do it. Your fingers and thumbs will thank you for it.

Can I run SMS marketing campaigns on my phone?

You sure can. Text Marketer is browser-based. So you can set up and manage SMS marketing campaigns on any device with an internet connection, from anywhere in the world.

Is SMS marketing illegal?

No. SMS marketing is perfectly legal in the UK. But there are certain rules you need to follow: 

  • You must get consent from a customer before sending them a message
  • When collecting consent you need to include links to your Privacy Policy and Terms of Service
  • You must make it easy for customers to opt-out and promptly process requests
  • You must share your identity in text messages so customers know it’s you
  • You can’t send messages after 8:00 pm or before 9:00 am 

What is SMS vs. WhatsApp marketing?

SMS marketing and WhatsApp marketing are both messaging strategies, with similar features and benefits.

WhatsApp is well suited for sending videos and documents, and offers an unlimited character limit, compared to the 160-character limit for SMS.

But not everyone uses it and delivering messages requires an internet connection, which can slow delivery. 

SMS, on the other hand, is a feature on every mobile phone with a working SIM card, making it more accessible. It’s also built for speed, with instant delivery regardless of online access or data limits.  

We’re biased, of course, but if you want to spread your message to more people faster, SMS marketing is where it’s at.

Bulk up your SMS marketing skills

Ideas and tips on everything from getting started to converting customers.

SMS Marketing basics: why personalisation matters

The SMS symphony: how to harmonise with email marketing

Lay All Your Love on SMS: Your opportunity to win new business this Mother’s Day

Do SMS marketing on the platform where your credits never expire

Pay for what you need, keep what you pay for.   

No contract. No sign up or set up fees