SMS Marketing basics: why personalisation matters
Using personalisation at scale means you can be smarter with your customer data and create ultra-targeted SMS campaigns for better results.
July 4, 2024
Using personalisation at scale means you can be smarter with your customer data and create ultra-targeted SMS campaigns for better results.
July 4, 2024
With our email inbox constantly saturated with marketing comms, SMS could be your biggest ally for reaching customers directly. Find out why email marketing and SMS marketing complement each other so well in our latest blo
May 30, 2024
It’s an important quarter for retailers, restauranteurs, aestheticians, and any customer-facing business with Valentine’s planning in full swing and Mother’s Day just around the corner. And with competition in the sector being fierce, it’s more important than ever to make an…
February 7, 2024
SMS marketing isn’t just about flagging customers down with promotional codes, VIP sales, and product recommendations. While those are both great ways to use SMS, we mustn’t underestimate the power of SMS marketing for injecting a little bit of personality into…
December 11, 2023
Black Friday is just around the corner and businesses – just like yours – are keen to make the most of it by nailing their Black Friday marketing campaigns. SMS marketing is a really effective marketing tool, and if you’re not…
October 2, 2023
It’s no secret that SMS marketing campaigns are now outperforming most other marketing channels. If you are new to text message marketing or curious as to how it can help your business we’re here to help. Read on to discover why…
May 16, 2023
Why are text messages an effective means of marketing? Don’t underestimate the power of text marketing messages as it’s a very accessible communication tool for just about all of your potential customers. Character limits aside, we love to receive text messages.…
May 12, 2023
In our day and age, mobile phones have taken over as the primary method of communication. It’s predicted that by 2025, 95% of the UK will own a smartphone. This is why communications channels like social media and bulk SMS marketing…
March 20, 2023
It may feel like just yesterday you were planning your Christmas SMS marketing campaigns. And now it’s time to start thinking about the next big seasonal campaign – Easter. Here are some text templates to use for your Easter marketing campaign.…
March 8, 2023
Reach (almost) everyone in your list on the UK’s lowest-cost business SMS platform.
No contract. No sign up or set up fees
Text marketing isn’t the only tactic in town, but it is the most effective.
While email offers get buried in promotional tabs, an SMS pings to the top of the pile. While people are busy Googling the phone number rather than answering the call, an SMS delivers your message like an old friend. It’s why more people open texts and respond quicker—often within 90 seconds. And it’s why people say things like this about Text Marketer:
“This works so well it caused our website to crash due to sheer number of visitors.” – Santa Letter Direct.
Text Marketer is built for simplicity. There’s nothing to download. Once you’re on the platform, there’s no complicated setup or steep learning curve. Everything is designed to make it easy to run and manage your SMS marketing.
No contract. No sign up or set up fees. *If you see a lower rate, we’ll match it.
SMS is simple, timely and effective. For you and your customers.
If you have an urgent update to send or promotion to push, a text message is the fastest, most reliable way to spread the word.
Delivery is instant thanks to our Tier 1 SMS connections, which work at lightning speed whether you’re sending one message or 1,000.
And you never have to fight against noisy inboxes or social media algorithms to get your message read.
Text marketing lets you contact customers when they want to be contacted, even when you’re not around to send the message.
With Text Marketer automations you can write a text once and set it to reply whenever someone signs up, makes a purchase or needs a reminder.
You can also schedule messages to send at a specific time (e.g., when your offer goes live) or drip-feed them in small batches. It’s our way of helping you “work” while you’re busy doing your own thing.
With Text Marketer, you only pay for the texts you send, plus any extra virtual numbers or keywords you need. Which means you get all of this for free…
Message Box Bulk SMS Editor, SMS Templates, Message Scheduling, Message Personalisation Fields, Opt-Out Templates, SMS Shortcode to receive replies, SMS Reply Number also to receive replies, Custom Contact Groups, Delivery Reporting, Email to SMS, SMS Link Shortener, SMS Landing Pages, Multiple User Accounts, Text Marketer API, Unlimited Tech Support.
Annnd breathe.
There are no contracts or hidden fees, and nasty surprises are banned as a rule. So SMS marketing works with your budget, whether you’re starting out or scaling up.
SMS Marketing is accessible to every mobile phone with a working SIM card.
So, you can message customers even if their favourite game is Snake and the most advanced feature on their device is FM radio.
Plus, with Text Marketer you can use a shortcode or virtual number to collect replies and turn marketing into a conversation.
No contract. No sign up or set up fees. *If you see a lower rate, we’ll match it.
You can use SMS marketing in all kinds of ways to engage customers and keep them coming back. Here’s a little taste of what you can send.
Increase loyalty by letting customers know you’re thinking of them during the holidays, from Christmas to Eid to Diwali to International Talk Like a Pirate Day.
Keep customers in the know with updates on things like opening hours, orders, upcoming appointments, scheduled payments and customer service announcements.
Make your customers feel valued and improve your service with multiple-choice feedback surveys and review links based on recent interactions or purchases.
Show customers they’re more than a number with personalised offers for special occasions like birthdays or anniversaries, or as a thank you for their loyalty.
Create excitement and urgency with timely messages for your big sale, promotion, upsell, event or competition.
Reduce cart abandonment and tempt shoppers back by reminding them what they’ve left in their basket, with an offer to sweeten the deal.
Build trust with security updates, password information, verification codes, tech support and opt-out messages that assure customers the important stuff is taken care of.
“I would never have predicted such a high redemption rate. My weekly takings are up and I am now looking for more delivery drivers.”
“Text Marketer contributed to a 27% rise in overall traffic, a 45% rise in direct traffic and a massive 93% rise in mobile traffic.”
The average open rate for SMS is 98%. That’s about 3x higher than email. Just saying.
It also has an average click-through rate of 10.66%. That’s about 4x higher than email.
But enough email bashing. Here’s what makes SMS effective:
SMS marketing is the practice of sending marketing messages to customers via SMS. You’ll also see it called text marketing.
Bulk SMS is a way to do SMS marketing. With bulk SMS, you can send text messages to multiple customers at the same time.
If you’re running an SMS marketing campaign for more than one customer, you’ll use a bulk SMS platform to do it. Your fingers and thumbs will thank you for it.
You sure can. Text Marketer is browser-based. So you can set up and manage SMS marketing campaigns on any device with an internet connection, from anywhere in the world.
No. SMS marketing is perfectly legal in the UK. But there are certain rules you need to follow:
SMS marketing and WhatsApp marketing are both messaging strategies, with similar features and benefits.
WhatsApp is well suited for sending videos and documents, and offers an unlimited character limit, compared to the 160-character limit for SMS.
But not everyone uses it and delivering messages requires an internet connection, which can slow delivery.
SMS, on the other hand, is a feature on every mobile phone with a working SIM card, making it more accessible. It’s also built for speed, with instant delivery regardless of online access or data limits.
We’re biased, of course, but if you want to spread your message to more people faster, SMS marketing is where it’s at.
No contract. No sign up or set up fees