Opting in to Mobile Marketing Services – Why are Some Consumers Nervous?
Posted on November 12th, 2010 by Henry.
Categories: Business SMS, Text Messaging Software
Tags: Bulk SMS, Bulk sms service, Mobile Marketing
The IAB and the DMA recently published some excellent research that explored some of the reasons why consumers often feel reluctant to opt in to receiving mobile marketing messages from companies and brands. They identified 5 barriers that were responsible for repressing the take up of opt in sms services. … Continue reading




6 Questions To Ask Your Bulk SMS Software Supplier
Posted on June 15th, 2010 by Henry.
Categories: Bulk SMS, Business SMS, Distributed SMS Articles, How to, Industry Commentary, Mobile Marketing, SMS Marketing Ideas & Advice, SMS Providers, Text Messaging Software
Tags: Bulk SMS, bulk sms software, Business SMS
If only sourcing the right sms software company was as easy as finding the lowest price and signing up. As usual, it’s a little bit more involved than that. Companies package their products and pricing in different ways that make differentiating all the possible suppliers a tricky business. So here’s … Continue reading →