A call to action or CTA is a phrase designed to encourage people to take a desired action. It is used across all areas of business, particularly in sales and…

Christmas is a wonderful time of the year, and not just because of Santa (yes, he is real) but because it is the one of the biggest holidays of the…

You are walking in your high street and walk past a shop where you see a sign saying you could win a holiday worth £1,000 in big bold writing and…

England are going to win the World Cup . . . Well we probably won’t – but it’s nice to dream! With the World Cup coming up, now is the…

We know how hard it is to think of ideas and get your SMS marketing plan off the ground. So, we thought we would help you with our 25 tips…

The perfect SMS campaign shouldn’t just rely solely on marketing but should also be engaging with your customers. Asking for thoughts and opinions to those who matter most to your…

There are few sporting events that have the same ‘wow factor’ as the Olympics and Paralympics. And although we’ll never admit to anything being better than London 2012 –  we’re…

If there is one industry where customer satisfaction and quality of service are the top priority, it is hospitality. Hoteliers have the demanding job of providing the ultimate hospitality package…

When signing up to receive SMS notifications and updates, we know that each one probably wasn’t written out individually with the names, dates, product info etc changed depending on recipient. But at…

How honest are you with your customer about the way that you’re using their data? In a world where the customer always comes first, it is critical for brands and…

“Pass the remote” is a phrase rarely heard in living rooms these days, because most of us are already carrying ours close by – in our pockets. The need to…

Given the significant rise in mobile adoption, with more than 7 billion people on earth now owning an SMS enabled handset (The Independent), it’s no surprise that mobile marketing is…

The Boomtown Rats had it right when they sang “I don’t like Mondays” – who does? Well with May Day Bank Holiday just around the corner we think there’s plenty…

Well we all know there is no such thing as perfect, however we can certainly look at how to send a pretty good one for you and also some examples…

In life we all make mistakes, we all know that, however some are more colossal than others. When it comes to marketing and advertising your business those mistakes can be…

The world is now mobile. If your business isn’t, then you run the risk of being outsmarted by your competition. The way we search, connect and interact with brands has…